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      Improve My Online Reputation, Help Me Get More Positive Reviews

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Results

Project Overview:

A dental practice in Colorado approached us asking for help with their marketing. This client already has an online presence, but the site was not appearing in the local pack for its target terms. Their main aim was to increase overall organic traffic in order to boost the number of leads that come through their website.

Our Strategy:

Conducted an in-depth SEO analysis to identify onsite and offsite issues to be fixed. To break it down, these were the actions we implemented on the site.

  1. HTTPS redirection. Although the website has already migrated to the HTTPS, they forgot to 301 redirect the HTTP version of the site to the HTTPS version. Upon further investigation, we found out that the majority of the site backlinks were pointed to the HTTP version of the site. We have set up a page-to-page 301 redirection.
  2. Crawl budget optimization. We have found unnecessary pages from the site indexed by Google. To stop site crawl budget waste, we added a NoIndex, NoFollow tags on those unimportant pages of the site.
  3. Keyword cannibalization. We found out that every pages of the site have the term “dentist in + location”. We have fixed the issue and performed further optimization by adding targeted keywords on the page H1 tags.
  4. Internal linking. We implemented an aggressive internal linking strategy by using exact and partial match anchor text, pointing to the important pages of the site (HOMEPAGE & SERVICES)
  5. Schema markup. Implemented an advanced schema markup by using additional properties.
  6. Google Business Profile (GBP) Optimization. We implemented a bunch of GBP optimization including:
    • Added a keyword-optimized and compelling description.
    • Added secondary categories. We conducted competitors analysis to find-out secondary categories top-ranking listings were using.
    • Uploaded high-quality and geo-tagged images.
    • Respond to customers' reviews.
    • Practitioner listings deoptimization. We claimed and updated the primary category of various practitioner listings to make sure that it will not compete with the practice GBP listing.
    • Google Post. We keep the GBP listing active by adding at least 1 GBP post weekly.
    • Use a review management system to collect consistent positive reviews to the GBP listing.
  7. Citation optimization. Ensure that all NAP (Name, Address, and Phone Number) data from the top-tier directories are correct, consistent, and complete.
  8. Inbound Link Acquisition. We conducted a competitor analysis to find local and relevant links that we can replicate.

Results:

The local SEO campaign has been successful in our initial goals, increasing new patient inquiries with increased visibility in the search engines. The client's main target keywords are now ranking on the Map pack. Website visibility in search results has improved dramatically. All of this has greatly increased the number of incoming leads through phone calls and form submissions for this client.

Wanna Learn More? Schedule a Consultation

PROBLEM

A multi-location mental health practice contacted us to audit and take over their existing PPC campaign run by another marketing agency. They were not happy with the results as the quantity and quality of leads they received did not correlate with what they were spending.

Results: Upon taking over, we refined the overall performance of their Google Ads account, resulting in an improvement of campaign performance. Comparing Year over Year, the conversion rate increased 1825.93%, and cost per acquisition reduced 97.32% - from $521.74 to $14.

How we did it:

  • Improved account structure utilizing SKAGS (Single Keyword Ad Groups) format to better target and analyze performance on individual services.
  • Brokedown separate campaigns for each of the 4 target locations, allowing us to have a high ad relevancy, increasing CTRs, and quality scores.
  • Granularized the budget on top services: general counseling, anxiety, depression, couples counseling, and video/phone/telehealth.
  • Tightened up search targets to only include high intent keywords, eliminating a large amount of wasted ad spend.
  • Improved ad copy and extensions. Writing ads that focused on the emotional benefit of counseling.
  • Implemented robust call and form tracking.
  • Created PPC optimized landing pages.
  • Refined and tested bidding strategies to maximize the ROI of the campaign.
Mental Health PPC Wanna Learn More? Schedule a Consultation

PROBLEM

A drug recovery center wasn’t happy with the leads they were getting from their website. They didn’t feel their existing online marketing agency understood their market and could get them consistent incoming leads.

Results: This client went from a 6 keywords ranking on page 1 to 99 terms on page 1, including 54 #1 rankings in Google. Organic traffic has exploded and they are getting multiple incoming leads every day from organic search. Page views are up, time on site is up, and lead quality has increased significantly. They were getting approximately 10 incoming leads per month when we started working together. They now get 60-80 leads per month, with a marked increase in quality.

How we did it:

  • Targeted keyword strategy
  • Improved website optimization
  • Obtained relevant, authoritative backlinks
  • Created content for our client’s perfect buyer
Wanna Learn More? Schedule a Consultation

PROBLEM

A dental office was taking on a new partner. They were going through a rebranding that included a new logo, website, url, etc. They didn’t feel their existing dental marketing idea and strategy was sufficient to support two dentists. They were not impressed with the results or pro activeness of their existing provider. They wanted a ‘partner’ and not simply a vendor.

Results: Within 3 months, the client had over a dozen page 1 rankings in an extremely competitive market. This was with a brand new website, and a brand new domain. The client now receives 50-70 incoming leads for new patients per month (which we track for them), a dramatic increase from their previous vendor. (Who, not surprisingly, did not provide any tracking of leads. I wonder why? )

How we did it:

  • Brandable, memorable logo
  • Website redesigned with user experience in mind
  • Obtained industry relevant business directory listings and press, & authoritative backlinks
  • Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them.
  • Created a review funnel so they could more than double their new patient reviews.
Wanna Learn More? Schedule a Consultation

PROBLEM

A dental office had a significant drop in rankings. They were previously on page 1, in the top 7 of Google Business Profile results, but suffered a drop that pushed them back significantly. The dental office previously used a big dental marketing company, but they didn’t have any explanation for their drop, and weren’t able to get it back.

Results: Within 1 month, we had the client back on page 1, in the top 7 for 3 of their most important keywords. Within 5 months, they had all their page 1 rankings back, and have since added even more keyword rankings to that. They now have 16 keywords in the top 3 of Google search results. The client is extremely happy with the results, and loves the fact that their incoming inquiries are higher than ever and they couldn’t be happier to be working with us.

How we did it:

  • In depth, extensive audit looking at:
    • Website Coding
    • Competition
    • Local Listing’s
    • Google Business Profile Page
  • Fixed website SEO issues.
  • Found a handful of highly authoritative citations that competition had that our client did not have.
  • Subscribed to a service to push out their local SEO information to the data aggregators.
  • Claimed, fix, optimized their local listings, outdoing their competition.
  • Obtained through relationships, Industry relevant, authoritative backlinks.
Wanna Learn More? Schedule a Consultation

PROBLEM

Two major issues existed. First, the dentist was using a national company to market his dental practice, and was getting no discernable results. He didn’t know what, if anything they were doing, incoming leads weren’t tracked, and rankings for his main keywords were nowhere to be found.

The other half of the equation, was that he purchased this practice and was considering a rebrand, but wasn’t sure how that would impact his practice long term. And, he didn’t know how to go about it in the event that he decided to do it.

Results: The client now ranks in the top 3 for all his major keywords, and is getting 40-50 leads per month from the internet, a great contrast to his previous 5-10 before we started working together.

How we did it:

  • Rebranded his dental office
  • Created a new, easily recognizable new dental practice name
    • Website Coding for maximum search engine exposure
    • Competition analysis
    • Local Listing audit, and update with new information
    • Google Business Profile Page optimization & review funnel
  • Redesigned, SEO optimized website
  • Determined his ideal patients, and created text as appropriate for his website
  • Subscribed to a service to push out their local SEO information to the data aggregators.
  • Keyword analysis to determine what search terms were driving traffic and optimized the website for those search terms as appropriate.
  • Extensive competitor research to see what others in the market were doing to market their practices.
  • As usual, installed tracking and analytics software to measure results.
Wanna Learn More? Schedule a Consultation

PROBLEM

A bankruptcy attorney in a major US city contacted us because they were paying for an online marketing company to improve their rankings, and after working with them for an extended period of time, their rankings ended up dropping significantly. They were getting approximately 2-4 incoming leads from the website per month. They were not ranking in the top 3 for any of their main keywords.

Results: The client now ranks in the top 3 in Google for 15 of his most important keywords and is getting between 30-40 new leads per month. (A 10X Increase!)

How we did it:

  • Interview with client about goals, vision, customer persona’s, etc.
  • Keyword research to identify best, most profitable keywords, as well as some lower competition terms.
  • Updated the website with proper on page SEO, including schema, silo structure, and appropriate internal links.
  • Local business directory listings audit and subsequent optimization.
  • Subscribed to a service to push out their local SEO information to the data aggregators.
  • Installed tracking and analytics software to measure results and report back to the client.
  • Built relationships and obtained high authority and relevant links to the client website.
Wanna Learn More? Schedule a Consultation

PROBLEM

An accounting firm in a top 50 metro market was tired of the lack of quantifiable results from their SEO company. Didn’t really understand what the SEO company was doing (neither did I after reviewing the ‘reports’) and what they should expect from the SEO, and how they could interpret what was working, and how they could measure the results.

Results: The client has since increased marketing spend with Titan Web Agency multiple times, and is very pleased with their increase in traffic and rankings in the search engines, but also our willingness to explain what we are doing, how it impacts them, and what they can expect going forward.

How we did it:

  • Interview with partners about their goals, vision, customer persona’s, etc.
  • Identified unnecessary website pages due to the old SEO company using an outdated SEO technique (deleted them).
  • Used on page SEO optimization to see an immediate increase in rankings and traffic.
  • Found duplicate Google Business Profile listings that needed addressed as they were holding rankings back.
  • Created a new website, focused on the user, providing value, and positioning them as their partner, a leader in the market.
  • Installed tracking and analytics software to measure results and report back to the client.
  • Set up marketing automation software, and run inbound marketing campaigns from start to finish.
Wanna Learn More? Schedule a Consultation

PROBLEM

A dentist with a general dentistry office in Hawaii decided to hire a pediatric dentist and open a new facility. They knew they needed a website and a logo, but weren’t sure what else they needed to do to market their practice.

Results: This client went from having no presence online whatsoever, to having over 1900 search results returning in Google for their brand name. More importantly, the day following the website we built; the customer was on page 1 for one of their most important keywords (“city name pediatric dentist”).

How we did it:

  • Made recommendations for an appropriate domain name.
  • Designed & developed a beautiful website.
  • Designed a logo that portrays the image that they are looking to exhibit.
  • Optimized the website for local search using keyword research, a competitive analysis, and the goals of the practice.
  • Performed a local SEO campaign where we claimed the most important business directory listings.
Wanna Learn More? Schedule a Consultation

PROBLEM

A licensed mental health professional was frustrated with her lack of leads coming in from the Internet. She rarely if ever got leads from the Internet and wanted this to change. She was tired of all the other counselors in her city getting Internet leads.

Results: After working with the client for two weeks (this is exceptionally quick), we were able to get the client 4 page 1 rankings, two of which were in the top 2 search results in Google. Fast forward two months, after, and the client is ranking #1 for 5 different search terms. Not just any terms, but ones they WANT to rank for (“city name counselor”, “counselor for teens”, “therapist in city name”, etc).

How we did it:

  • We performed On Page SEO (meaning we added coding, content, etc to the clients website) for local search visibility using keyword research, a competitive analysis, and the goals of the practice.
  • Through focus research, we determined the best business listings, and most relevant, and authoritative directories that the business should be listed on, and created & updated approximately 75 business listings.
  • Optimized their Google Business Profile Listing for maximum visibility by optimizing and uploading more images, choosing appropriate categories and other techniques to improve visibility.
Wanna Learn More? Schedule a Consultation

PROBLEM

A multi location dental practice in Michigan was fed up with their current SEO company. They were using one company to get more Google reviews, and another company for their SEO. Unfortunately, after their rankings had taken a hit about 6 months previous, they had yet to bounce back and they weren’t ranking in the top 3 of the local results for any of their main keywords, such as: “cityname dentist’.

They got reports at the end of the month from their SEO company, but they weren’t seeing any tangible results. They were frustrated with the current SEO company’s ability to restore their rankings, and felt that the responsiveness of their SEO company could be improved.

Results: Within 1 month, we restored the dentists rankings. Where they previously had none of their main keywords in the top 3 of the local results, within a month, they had nine high search volume keywords back in the top 3 of the Google Business Profile results. With the new review management system we implemented, they also got 21 ‘5 star’ reviews spread across Yelp, Facebook, and Google. This dentist is now consistently receiving new patient leads.

How we did it:

  • In depth analysis of competition
  • As we could, we removed poor quality backlinks previous SEO company built
  • Obtained industry relevant business directory listings and press, & authoritative backlinks
  • Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them. This involved deleting about 25 pages from their website
  • Created a review funnel so they could more easily get new patient reviews
  • Monitored their rankings and progress as the work continued and made adjustments as necessary
  • Signed them up with a service to send out the correct information (Name/Address/Phone-NAP) for the data aggregators
Wanna Learn More? Schedule a Consultation

PROBLEM

A new drug treatment center was entering a very saturated market in Southern Florida. They wanted us to create a website & logo that stood out amongst the crowd and resonated with their target audience.

Results: We first did a deep dive into the client’s business and their ideal patients. After we fully understood this, we were better able to come up with the colors, select a font, and ultimately a logo. This recovery center, James Club Recovery is a biblical based treatment center based on the teaching in the Book of James. We were able to create a design guide which included font, color selection, and a beautiful logo that resonates with their target persona.

How we did it:

  • Deep dive into the client’s business
  • Fully understood the client’s goals & ideal persona
  • Market research on industry and geographic region
  • Constant communication with client on what they liked and what they envisioned
James Club Recover Logo Wanna Learn More? Schedule a Consultation

PROBLEM

A pediatric dental office on the island of Kauai was being established. They needed to create a brand to market to their audience; a brand that resonated with those they are trying to attract.

Results: We created a logo and select colors that spoke to the potential dental patients of this practice, portraying their brand in a manner they are extremely pleased with. Check it out for yourself and let us know what you think!

How we did it:

  • Deep dive into the client’s business
  • Fully understood the client’s goals & ideal patients (how they find them, how they pay, their demographic, etc)
  • Took into account the unique geographic area and the strong cultural ties of the island of Kauai
Kuhio Pediatric Dental Logo Wanna Learn More? Schedule a Consultation

PROBLEM

A brand new boat rental company was entering a very competitive market. They saw an opportunity, but knew it would be a challenge. They wanted a company they could partner with that could help position their company in the market. We helped them with an online marketing strategy, which included a new website, helped them choose a booking platform, built a website, created a review funnel, and strategically partnered with them in all their digital marketing efforts.

Results: In their second year of being in business, they are getting 10,000+ visitors to their website per month, including 6500 of which are coming from organic traffic. In that same time, they have used our review funnel to get 100+ reviews, including a 4.9/5 on Google. With a brand new website, new domain, and 0 presence when their business started in April 2019, they have been able to go from nowhere at all, to getting 6500 organic search engine visitors per month, and over 500 leads in a month for people wanting to book a boat.

How we did it:

  • Beautifully designed focused on differentiating their brand and the user experience
  • Created and optimized their Google Business Profile listing, TripAdvisor, Yelp, Facebook, and industry and authority profiles
  • Made sure the website was SEO friendly; in other words, we made it so the search engines could easily understand what they do and where they do it.
  • Created a review portal for them to easily get reviews from customers
  • Engaged with their social media following, and ran paid ads on FB
  • Created a Google Ads account, and a specific landing page to funnel paid traffic to
Wanna Learn More? Schedule a Consultation
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#162: How to do Social Media the Right Way: Dental Edition

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