Results

Project Overview:

A dental practice in Colorado approached us asking for help with their marketing. This client already has an online presence, but the site was not appearing in the local pack for its target terms. Their main aim was to increase overall organic traffic in order to boost the number of leads that come through their website.

Our Strategy:

Conducted an in-depth SEO analysis to identify onsite and offsite issues to be fixed. To break it down, these were the actions we implemented on the site.

1. HTTPS redirection. Although the website has already migrated to the HTTPS, they forgot to 301 redirect the HTTP version of the site to the HTTPS version. Upon further investigation, we found out that the majority of the site backlinks were pointed to the HTTP version of the site. We have set up a page-to-page 301 redirection.
2. Crawl budget optimization. We have found unnecessary pages from the site indexed by Google. To stop site crawl budget waste, we added a NoIndex, NoFollow tags on those unimportant pages of the site.
3. Keyword cannibalization. We found out that every pages of the site have the term “dentist in + location”. We have fixed the issue and performed further optimization by adding targeted keywords on the page H1 tags.
4. Internal linking. We implemented an aggressive internal linking strategy by using exact and partial match anchor text, pointing to the important pages of the site (HOMEPAGE & SERVICES)
5. Schema markup. Implemented an advanced schema markup by using additional properties.
6. Google Business Profile (GBP) Optimization. We implemented a bunch of GBP optimization including:
   • Added a keyword-optimized and compelling description.
   • Added secondary categories. We conducted competitors analysis to find-out secondary categories top-ranking listings were using.
   • Uploaded high-quality and geo-tagged images.
   • Respond to customers' reviews.
   • Practitioner listings deoptimization. We claimed and updated the primary category of various practitioner listings to make sure that it will not compete with the practice GBP listing.
   • Google Post. We keep the GBP listing active by adding at least 1 GBP post weekly.
   • Use a review management system to collect consistent positive reviews to the GBP listing.
7. Citation optimization. Ensure that all NAP (Name, Address, and Phone Number) data from the top-tier directories are correct, consistent, and complete.
8. Inbound Link Acquisition. We conducted a competitor analysis to find local and relevant links that we can replicate.

Results:

The local SEO campaign has been successful in our initial goals, increasing new patient inquiries with increased visibility in the search engines. The client's main target keywords are now ranking on the Map pack. Website visibility in search results has improved dramatically. All of this has greatly increased the number of incoming leads through phone calls and form submissions for this client.

PROBLEM

A drug recovery center wasn’t happy with the leads they were getting from their website. They didn’t feel their existing online marketing agency understood their market and could get them consistent incoming leads.

Results: This client went from a 6 keywords ranking on page 1 to 99 terms on page 1, including 54 #1 rankings in Google. Organic traffic has exploded and they are getting multiple incoming leads every day from organic search. Page views are up, time on site is up, and lead quality has increased significantly. They were getting approximately 10 incoming leads per month when we started working together. They now get 60-80 leads per month, with a marked increase in quality.

How we did it:

• Targeted keyword strategy
• Improved website optimization
• Obtained relevant, authoritative backlinks
• Created content for our client’s perfect buyer

PROBLEM

A dental office had a significant drop in rankings. They were previously on page 1, in the top 7 of Google Business Profile results, but suffered a drop that pushed them back significantly. The dental office previously used a big dental marketing company, but they didn’t have any explanation for their drop, and weren’t able to get it back.

Results: Within 1 month, we had the client back on page 1, in the top 7 for 3 of their most important keywords. Within 5 months, they had all their page 1 rankings back, and have since added even more keyword rankings to that. They now have 16 keywords in the top 3 of Google search results. The client is extremely happy with the results, and loves the fact that their incoming inquiries are higher than ever and they couldn’t be happier to be working with us.

How we did it:

• In depth, extensive audit looking at:
  • Website Coding
  • Competition
  • Local Listing’s
  • Google Business Profile Page
• Fixed website SEO issues.
• Found a handful of highly authoritative citations that competition had that our client did not have.
• Subscribed to a service to push out their local SEO information to the data aggregators.
• Claimed, fix, optimized their local listings, outdoing their competition.
• Obtained through relationships, Industry relevant, authoritative backlinks.

PROBLEM

A bankruptcy attorney in a major US city contacted us because they were paying for an online marketing company to improve their rankings, and after working with them for an extended period of time, their rankings ended up dropping significantly. They were getting approximately 2-4 incoming leads from the website per month. They were not ranking in the top 3 for any of their main keywords.

Results: The client now ranks in the top 3 in Google for 15 of his most important keywords and is getting between 30-40 new leads per month. (A 10X Increase!)

How we did it:

• Interview with client about goals, vision, customer persona’s, etc.
• Keyword research to identify best, most profitable keywords, as well as some lower competition terms.
• Updated the website with proper on page SEO, including schema, silo structure, and appropriate internal links.
• Local business directory listings audit and subsequent optimization.
• Subscribed to a service to push out their local SEO information to the data aggregators.
• Installed tracking and analytics software to measure results and report back to the client.
• Built relationships and obtained high authority and relevant links to the client website.

PROBLEM

A dentist with a general dentistry office in Hawaii decided to hire a pediatric dentist and open a new facility. They knew they needed a website and a logo, but weren’t sure what else they needed to do to market their practice.

Results: This client went from having no presence online whatsoever, to having over 1900 search results returning in Google for their brand name. More importantly, the day following the website we built; the customer was on page 1 for one of their most important keywords (“city name pediatric dentist”).

How we did it:

• Made recommendations for an appropriate domain name.
• Designed & developed a beautiful website.
• Designed a logo that portrays the image that they are looking to exhibit.
• Optimized the website for local search using keyword research, a competitive analysis, and the goals of the practice.
• Performed a local SEO campaign where we claimed the most important business directory listings.

PROBLEM

A multi location dental practice in Michigan was fed up with their current SEO company. They were using one company to get more Google reviews, and another company for their SEO. Unfortunately, after their rankings had taken a hit about 6 months previous, they had yet to bounce back and they weren’t ranking in the top 3 of the local results for any of their main keywords, such as: “cityname dentist’.

They got reports at the end of the month from their SEO company, but they weren’t seeing any tangible results. They were frustrated with the current SEO company’s ability to restore their rankings, and felt that the responsiveness of their SEO company could be improved.

Results: Within 1 month, we restored the dentists rankings. Where they previously had none of their main keywords in the top 3 of the local results, within a month, they had nine high search volume keywords back in the top 3 of the Google Business Profile results. With the new review management system we implemented, they also got 21 ‘5 star’ reviews spread across Yelp, Facebook, and Google. This dentist is now consistently receiving new patient leads.

How we did it:

• In depth analysis of competition
• As we could, we removed poor quality backlinks previous SEO company built
• Obtained industry relevant business directory listings and press, & authoritative backlinks
• Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them. This involved deleting about 25 pages from their website
• Created a review funnel so they could more easily get new patient reviews
• Monitored their rankings and progress as the work continued and made adjustments as necessary
• Signed them up with a service to send out the correct information (Name/Address/Phone-NAP) for the data aggregators

PROBLEM

A pediatric dental office on the island of Kauai was being established. They needed to create a brand to market to their audience; a brand that resonated with those they are trying to attract.

Results: We created a logo and select colors that spoke to the potential dental patients of this practice, portraying their brand in a manner they are extremely pleased with. Check it out for yourself and let us know what you think!

How we did it:

• Deep dive into the client’s business
• Fully understood the client’s goals & ideal patients (how they find them, how they pay, their demographic, etc)
• Took into account the unique geographic area and the strong cultural ties of the island of Kauai