Results

SEO Case Study: Revitalizing a Texas-based Mental Health Practice's Online Presence

Project Overview:

Our client is a mental health practice based in Texas that was struggling with their online visibility. Despite having a loyal client base built mainly through word-of-mouth referrals, they were practically invisible in online search rankings. Specifically, their Google Business Profile (GBP) listing lacked traction, and their website was not appearing in Google's local search results.

Our Approach:

Google Business Profile (GBP) Listing Optimization

Our first step was to bolster the client's Google Business Profile listing. We focused on optimizing all key aspects of the listing, including the business description, operation hours, services, photos, and categories. This process helped ensure the listing was fully representative of the client's services and ready to rank well on Google Maps.

Onsite SEO Audit & Technical Corrections

Next, we performed a comprehensive onsite SEO audit. Our analysis identified several technical issues, which we promptly addressed. This included issues related to site meta tags, header tags, and more. By rectifying these issues, we created a solid foundation for the site's SEO.

Website Consolidation

The client initially had a personal website in addition to their practice website. We decided to take down the personal website and redirect it to the practice website. This consolidation strategy enabled us to pool all the link equity into a single website, which amplified its SEO potential.

SEO-Optimized Content Creation

We created SEO-optimized pages for each of the client's different counseling services and specialities. By implementing targeted keywords and providing valuable, relevant information to potential clients, we aimed to increase the site's visibility and attract quality traffic.

NAP Consistency & Cleanup

We pushed the client's NAP (Name, Address, Phone number) through data aggregators, improving the consistency of their business information across the web. We also embarked on an ongoing campaign to acquire and clean up any incorrect or inconsistent NAP data, enhancing the client's local SEO.

Tracking System Implementation

Finally, we implemented a tracking system to monitor every call and lead form fill. This data-driven approach allowed us to gain a deeper understanding of the marketing performance resulting from our SEO efforts and make informed decisions about future optimizations.

The Results:

While this campaign is still in its early stages, the initial results show significant promise:

Keyword Ranking

We've seen a notable improvement in the client's keyword ranking. Their major keywords have started to appear in Google's coveted 3 Pack local search results, which typically generate a substantial portion of clicks.

Business Interaction

There's been a 15.4% increase in business interactions since the campaign started, a clear sign of increased visibility and engagement

Remember, there are no guarantees in the world of SEO. Ranking on the first page of Google today doesn't guarantee the same position tomorrow. It requires ongoing analysis and optimization to maintain and improve rankings. We're excited to continue our work with this client, helping them strengthen their online presence and reach more potential clients in need of their services.

Mental Health Google Ads Pay Per Click, Increased Conversions, Reduced Cost Per Lead

Project Overview:

A multi-location mental health practice contacted us to audit and take over their existing PPC campaign run by another marketing agency. They were not happy with the results as the quantity and quality of leads they received did not correlate with what they were spending.

Results: Upon taking over, we refined the overall performance of their Google Ads account, resulting in an improvement of campaign performance. Comparing Year over Year, the conversion rate increased 1825.93%, and cost per acquisition reduced 97.32% - from $521.74 to $14.

How we did it:

• Improved account structure utilizing SKAGS (Single Keyword Ad Groups) format to better target and analyze performance on individual services.
• Brokedown separate campaigns for each of the 4 target locations, allowing us to have a high ad relevancy, increasing CTRs, and quality scores.
• Granularized the budget on top services: general counseling, anxiety, depression, couples counseling, and video/phone/telehealth.
• Tightened up search targets to only include high intent keywords, eliminating a large amount of wasted ad spend.
• Improved ad copy and extensions. Writing ads that focused on the emotional benefit of counseling.
• Implemented robust call and form tracking.
• Created PPC optimized landing pages.
• Refined and tested bidding strategies to maximize the ROI of the campaign.

Local Dental SEO Case Study: Dental Practice Finds Success After Leaving Large National Chum and Bum Marketing Agency

Project Overview

A dental office was taking on a new partner. They were going through a rebranding that included a new logo, website, url, etc. They didn’t feel their existing dental marketing idea and strategy was sufficient to support two dentists. They were not impressed with the results or pro activeness of their existing provider. They wanted a ‘partner’ and not simply a vendor.

Results: Within 3 months, the client had over a dozen page 1 rankings in an extremely competitive market. This was with a brand new website, and a brand new domain. The client now receives 50-70 incoming leads for new patients per month (which we track for them), a dramatic increase from their previous vendor. (Who, not surprisingly, did not provide any tracking of leads. I wonder why? )

How we did it:

• Brandable, memorable logo
• Website redesigned with user experience in mind
• Obtained industry relevant business directory listings and press, & authoritative backlinks
• Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them.
• Created a review funnel so they could more than double their new patient reviews.

Local SEO For Dentists: Top 3 Rankings + 10x Increase in Leads

Project Overview:

Two major issues existed. First, the dentist was using a national company to market his dental practice, and was getting no discernable results. He didn’t know what, if anything they were doing, incoming leads weren’t tracked, and rankings for his main keywords were nowhere to be found.

The other half of the equation, was that he purchased this practice and was considering a rebrand, but wasn’t sure how that would impact his practice long term. And, he didn’t know how to go about it in the event that he decided to do it.

Results: The client now ranks in the top 3 for all his major keywords, and is getting 40-50 leads per month from the internet, a great contrast to his previous 5-10 before we started working together.

How we did it:

• Rebranded his dental office
• Created a new, easily recognizable new dental practice name
  • Website Coding for maximum search engine exposure
  • Competition analysis
  • Local Listing audit, and update with new information
  • Google Business Profile Page optimization & review funnel
• Redesigned, SEO optimized website
• Determined his ideal patients, and created text as appropriate for his website
• Subscribed to a service to push out their local SEO information to the data aggregators.
• Keyword analysis to determine what search terms were driving traffic and optimized the website for those search terms as appropriate.
• Extensive competitor research to see what others in the market were doing to market their practices.
• As usual, installed tracking and analytics software to measure results.

Local & Content Marketing for Accounting Firm: From Nowhere to High Value($10k+ leads Each Month)

Project Overview:

An accounting firm in a top 50 metro market was tired of the lack of quantifiable results from their SEO company. Didn’t really understand what the SEO company was doing (neither did I after reviewing the ‘reports’) and what they should expect from the SEO, and how they could interpret what was working, and how they could measure the results.

Results: The client has since increased marketing spend with Titan Web Agency multiple times, and is very pleased with their increase in traffic and rankings in the search engines, but also our willingness to explain what we are doing, how it impacts them, and what they can expect going forward.

How we did it:

• Interview with partners about their goals, vision, customer persona’s, etc.
• Identified unnecessary website pages due to the old SEO company using an outdated SEO technique (deleted them).
• Used on page SEO optimization to see an immediate increase in rankings and traffic.
• Found duplicate Google Business Profile listings that needed addressed as they were holding rankings back.
• Created a new website, focused on the user, providing value, and positioning them as their partner, a leader in the market.
• Installed tracking and analytics software to measure results and report back to the client.
• Set up marketing automation software, and run inbound marketing campaigns from start to finish.

Local SEO for Mental Health Counselor: #1 Rankings, Regular Leads for Niche Counseling Service

Project Overview:

A licensed mental health professional was frustrated with her lack of leads coming in from the Internet. She rarely if ever got leads from the Internet and wanted this to change. She was tired of all the other counselors in her city getting Internet leads.

Results: After working with the client for two weeks (this is exceptionally quick), we were able to get the client 4 page 1 rankings, two of which were in the top 2 search results in Google. Fast forward two months, after, and the client is ranking #1 for 5 different search terms. Not just any terms, but ones they WANT to rank for (“city name counselor”, “counselor for teens”, “therapist in city name”, etc).

How we did it:

• We performed On Page SEO (meaning we added coding, content, etc to the clients website) for local search visibility using keyword research, a competitive analysis, and the goals of the practice.
• Through focus research, we determined the best business listings, and most relevant, and authoritative directories that the business should be listed on, and created & updated approximately 75 business listings.
• Optimized their Google Business Profile Listing for maximum visibility by optimizing and uploading more images, choosing appropriate categories and other techniques to improve visibility.

Design & Branding for Florida Drug Rehab Center

Project Overview:

A new drug treatment center was entering a very saturated market in Southern Florida. They wanted us to create a website & logo that stood out amongst the crowd and resonated with their target audience.

Results: We first did a deep dive into the client’s business and their ideal patients. After we fully understood this, we were better able to come up with the colors, select a font, and ultimately a logo. This recovery center, James Club Recovery is a biblical based treatment center based on the teaching in the Book of James. We were able to create a design guide which included font, color selection, and a beautiful logo that resonates with their target persona.

How we did it:

• Deep dive into the client’s business
• Fully understood the client’s goals & ideal persona
• Market research on industry and geographic region
• Constant communication with client on what they liked and what they envisioned

SEO & PPC (Google Ads) Results in 0 to 6500 Visits Per Month, and Monthly Leads

Project Overview:

A brand new boat rental company was entering a very competitive market. They saw an opportunity, but knew it would be a challenge. They wanted a company they could partner with that could help position their company in the market. We helped them with an online marketing strategy, which included a new website, helped them choose a booking platform, built a website, created a review funnel, and strategically partnered with them in all their digital marketing efforts.

Results: In their second year of being in business, they are getting 10,000+ visitors to their website per month, including 6500 of which are coming from organic traffic. In that same time, they have used our review funnel to get 100+ reviews, including a 4.9/5 on Google. With a brand new website, new domain, and 0 presence when their business started in April 2019, they have been able to go from nowhere at all, to getting 6500 organic search engine visitors per month, and over 500 leads in a month for people wanting to book a boat.

How we did it:

• Beautifully designed focused on differentiating their brand and the user experience
• Created and optimized their Google Business Profile listing, TripAdvisor, Yelp, Facebook, and industry and authority profiles
• Made sure the website was SEO friendly; in other words, we made it so the search engines could easily understand what they do and where they do it.
• Created a review portal for them to easily get reviews from customers
• Engaged with their social media following, and ran paid ads on FB
• Created a Google Ads account, and a specific landing page to funnel paid traffic to

Local Dental SEO Case Study: Dental Practice Finds Success After Leaving Large National Chum and Bum Marketing Agency

Project Overview

A dental office was taking on a new partner. They were going through a rebranding that included a new logo, website, url, etc. They didn’t feel their existing dental marketing idea and strategy was sufficient to support two dentists. They were not impressed with the results or pro activeness of their existing provider. They wanted a ‘partner’ and not simply a vendor.

Results: Within 3 months, the client had over a dozen page 1 rankings in an extremely competitive market. This was with a brand new website, and a brand new domain. The client now receives 50-70 incoming leads for new patients per month (which we track for them), a dramatic increase from their previous vendor. (Who, not surprisingly, did not provide any tracking of leads. I wonder why? )

How we did it:

• Brandable, memorable logo
• Website redesigned with user experience in mind
• Obtained industry relevant business directory listings and press, & authoritative backlinks
• Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them.
• Created a review funnel so they could more than double their new patient reviews.

Local SEO For Dentists: Top 3 Rankings + 10x Increase in Leads

Project Overview:

Two major issues existed. First, the dentist was using a national company to market his dental practice, and was getting no discernable results. He didn’t know what, if anything they were doing, incoming leads weren’t tracked, and rankings for his main keywords were nowhere to be found.

The other half of the equation, was that he purchased this practice and was considering a rebrand, but wasn’t sure how that would impact his practice long term. And, he didn’t know how to go about it in the event that he decided to do it.

Results: The client now ranks in the top 3 for all his major keywords, and is getting 40-50 leads per month from the internet, a great contrast to his previous 5-10 before we started working together.

How we did it:

• Rebranded his dental office
• Created a new, easily recognizable new dental practice name
  • Website Coding for maximum search engine exposure
  • Competition analysis
  • Local Listing audit, and update with new information
  • Google Business Profile Page optimization & review funnel
• Redesigned, SEO optimized website
• Determined his ideal patients, and created text as appropriate for his website
• Subscribed to a service to push out their local SEO information to the data aggregators.
• Keyword analysis to determine what search terms were driving traffic and optimized the website for those search terms as appropriate.
• Extensive competitor research to see what others in the market were doing to market their practices.
• As usual, installed tracking and analytics software to measure results.

Local SEO for Michigan Dentist: Restored Rankings & Obtained Top 3 Rankings

Project Overview:

A multi location dental practice in Michigan was fed up with their current SEO company. They were using one company to get more Google reviews, and another company for their SEO. Unfortunately, after their rankings had taken a hit about 6 months previous, they had yet to bounce back and they weren’t ranking in the top 3 of the local results for any of their main keywords, such as: “cityname dentist’.

They got reports at the end of the month from their SEO company, but they weren’t seeing any tangible results. They were frustrated with the current SEO company’s ability to restore their rankings, and felt that the responsiveness of their SEO company could be improved.

Results: Within 1 month, we restored the dentists rankings. Where they previously had none of their main keywords in the top 3 of the local results, within a month, they had nine high search volume keywords back in the top 3 of the Google Business Profile results. With the new review management system we implemented, they also got 21 ‘5 star’ reviews spread across Yelp, Facebook, and Google. This dentist is now consistently receiving new patient leads.

How we did it:

• In depth analysis of competition
• As we could, we removed poor quality backlinks previous SEO company built
• Obtained industry relevant business directory listings and press, & authoritative backlinks
• Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them. This involved deleting about 25 pages from their website
• Created a review funnel so they could more easily get new patient reviews
• Monitored their rankings and progress as the work continued and made adjustments as necessary
• Signed them up with a service to send out the correct information (Name/Address/Phone-NAP) for the data aggregators

SEO Case Study: Revitalizing a Texas-based Mental Health Practice's Online Presence

Project Overview:

Our client is a mental health practice based in Texas that was struggling with their online visibility. Despite having a loyal client base built mainly through word-of-mouth referrals, they were practically invisible in online search rankings. Specifically, their Google Business Profile (GBP) listing lacked traction, and their website was not appearing in Google's local search results.

Our Approach:

Google Business Profile (GBP) Listing Optimization

Our first step was to bolster the client's Google Business Profile listing. We focused on optimizing all key aspects of the listing, including the business description, operation hours, services, photos, and categories. This process helped ensure the listing was fully representative of the client's services and ready to rank well on Google Maps.

Onsite SEO Audit & Technical Corrections

Next, we performed a comprehensive onsite SEO audit. Our analysis identified several technical issues, which we promptly addressed. This included issues related to site meta tags, header tags, and more. By rectifying these issues, we created a solid foundation for the site's SEO.

Website Consolidation

The client initially had a personal website in addition to their practice website. We decided to take down the personal website and redirect it to the practice website. This consolidation strategy enabled us to pool all the link equity into a single website, which amplified its SEO potential.

SEO-Optimized Content Creation

We created SEO-optimized pages for each of the client's different counseling services and specialities. By implementing targeted keywords and providing valuable, relevant information to potential clients, we aimed to increase the site's visibility and attract quality traffic.

NAP Consistency & Cleanup

We pushed the client's NAP (Name, Address, Phone number) through data aggregators, improving the consistency of their business information across the web. We also embarked on an ongoing campaign to acquire and clean up any incorrect or inconsistent NAP data, enhancing the client's local SEO.

Tracking System Implementation

Finally, we implemented a tracking system to monitor every call and lead form fill. This data-driven approach allowed us to gain a deeper understanding of the marketing performance resulting from our SEO efforts and make informed decisions about future optimizations.

The Results:

While this campaign is still in its early stages, the initial results show significant promise:

Keyword Ranking

We've seen a notable improvement in the client's keyword ranking. Their major keywords have started to appear in Google's coveted 3 Pack local search results, which typically generate a substantial portion of clicks.

Business Interaction

There's been a 15.4% increase in business interactions since the campaign started, a clear sign of increased visibility and engagement

Remember, there are no guarantees in the world of SEO. Ranking on the first page of Google today doesn't guarantee the same position tomorrow. It requires ongoing analysis and optimization to maintain and improve rankings. We're excited to continue our work with this client, helping them strengthen their online presence and reach more potential clients in need of their services.

Local SEO for Mental Health Counselor: #1 Rankings, Regular Leads for Niche Counseling Service

Project Overview:

A licensed mental health professional was frustrated with her lack of leads coming in from the Internet. She rarely if ever got leads from the Internet and wanted this to change. She was tired of all the other counselors in her city getting Internet leads.

Results: After working with the client for two weeks (this is exceptionally quick), we were able to get the client 4 page 1 rankings, two of which were in the top 2 search results in Google. Fast forward two months, after, and the client is ranking #1 for 5 different search terms. Not just any terms, but ones they WANT to rank for (“city name counselor”, “counselor for teens”, “therapist in city name”, etc).

How we did it:

• We performed On Page SEO (meaning we added coding, content, etc to the clients website) for local search visibility using keyword research, a competitive analysis, and the goals of the practice.
• Through focus research, we determined the best business listings, and most relevant, and authoritative directories that the business should be listed on, and created & updated approximately 75 business listings.
• Optimized their Google Business Profile Listing for maximum visibility by optimizing and uploading more images, choosing appropriate categories and other techniques to improve visibility.

Local & Content Marketing for Accounting Firm: From Nowhere to High Value($10k+ leads Each Month)

Project Overview:

An accounting firm in a top 50 metro market was tired of the lack of quantifiable results from their SEO company. Didn’t really understand what the SEO company was doing (neither did I after reviewing the ‘reports’) and what they should expect from the SEO, and how they could interpret what was working, and how they could measure the results.

Results: The client has since increased marketing spend with Titan Web Agency multiple times, and is very pleased with their increase in traffic and rankings in the search engines, but also our willingness to explain what we are doing, how it impacts them, and what they can expect going forward.

How we did it:

• Interview with partners about their goals, vision, customer persona’s, etc.
• Identified unnecessary website pages due to the old SEO company using an outdated SEO technique (deleted them).
• Used on page SEO optimization to see an immediate increase in rankings and traffic.
• Found duplicate Google Business Profile listings that needed addressed as they were holding rankings back.
• Created a new website, focused on the user, providing value, and positioning them as their partner, a leader in the market.
• Installed tracking and analytics software to measure results and report back to the client.
• Set up marketing automation software, and run inbound marketing campaigns from start to finish.

SEO & PPC For Boat Rental Company (Google Ads) Results in 0 to 6500 Visits Per Month, and Monthly Leads

Project Overview:

A brand new boat rental company was entering a very competitive market. They saw an opportunity, but knew it would be a challenge. They wanted a company they could partner with that could help position their company in the market. We helped them with an online marketing strategy, which included a new website, helped them choose a booking platform, built a website, created a review funnel, and strategically partnered with them in all their digital marketing efforts.

Results: In their second year of being in business, they are getting 10,000+ visitors to their website per month, including 6500 of which are coming from organic traffic. In that same time, they have used our review funnel to get 100+ reviews, including a 4.9/5 on Google. With a brand new website, new domain, and 0 presence when their business started in April 2019, they have been able to go from nowhere at all, to getting 6500 organic search engine visitors per month, and over 500 leads in a month for people wanting to book a boat.

How we did it:

• Beautifully designed focused on differentiating their brand and the user experience
• Created and optimized their Google Business Profile listing, TripAdvisor, Yelp, Facebook, and industry and authority profiles
• Made sure the website was SEO friendly; in other words, we made it so the search engines could easily understand what they do and where they do it.
• Created a review portal for them to easily get reviews from customers
• Engaged with their social media following, and ran paid ads on FB
• Created a Google Ads account, and a specific landing page to funnel paid traffic to