Real Numbers for Real Dental Practices
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Dental Marketing Case Studies
A Kirkland Practice That Outgrew Its National Agency
The Challenge
One office adding a second dentist, stuck with an underwhelming national vendor. Thin results, little proactivity, and no clear reporting. They wanted a partner to own strategy, execution, and growth.
What We Did
Rebuilt the brand and site, ran full location and service SEO, stood up a review engine, and managed Google Ads and Local Service Ads with every call tracked. Content was structured so AI assistants cite the practice.
The Results
✓ About 874 patient leads a month from a single location
✓ #1 AI share of voice in its market and the most-cited dental website in Kirkland
Building a Dental Brand From Absolute Zero
The Challenge
A new owner in DeLand, FL inherited 30 years of goodwill and zero digital presence. No website, no domain, no logo, invisible in search and in AI answers.
What We Did
Built the brand, website, local SEO, and AI/GEO in the right order. A credible practice online from nothing, carrying the retiring dentist's trust forward to the new owner.
The Results
✓ Named by ChatGPT, Gemini, and Claude for local dentist questions
✓ The most visible dentist in its market within 12 months of launch
Google Ads + LSA That Grew Paid Leads to a 12-Month High
The Challenge
After adding a second dentist, this Kirkland practice needed more qualified demand than its national vendor delivered, and it needed to come from paid search, measurably.
What We Did
Took over full Google Ads and Local Service Ads management with every call and form tracked to source. Tightly themed campaigns, a dedicated after-hours emergency campaign, and conversion-focused landing pages with ongoing split testing.
The Results
✓ About 3,370 paid patient leads in 12 months from one location, up 26% quarter over quarter
✓ An after-hours emergency campaign more than doubled tracked conversions on the same click volume
A Rebrand That Turned Under 20 Leads a Month Into About 145
The Challenge
An outdated brand and name hid this Olympia, WA practice's biomimetic specialty, and a weak website barely converted. Fewer than 20 new leads a month.
What We Did
A full rebrand, a conversion-focused website, local SEO, and AI/GEO tuned to its conservative, minimally invasive specialty.
The Results
✓ About 145 tracked patient leads a month from organic search and the Google listing, roughly 7 times the old volume
✓ #1 AI share of voice in Olympia (GEO 73/100)
The #1 AI-Visible Pediatric Dentist in Carlsbad
The Challenge
A competitive Carlsbad, CA market where parents increasingly ask AI which kids' dentist to see, and where local map visibility was only average.
What We Did
Pediatric local SEO, parent-intent content, technical cleanup, and AI/GEO so the assistants extract and cite the practice, with managed Google Ads running alongside.
The Results
✓ #1 AI share of voice for Carlsbad pediatric search (GEO 89/100), the most-cited kids' dentist in the market
✓ Local Pack coverage grew from 33.7% to 55.6%, with 1,481 tracked leads across every channel
A New Name, a New Domain, and 2,700+ Leads a Year
The Challenge
An established Burien, WA practice rebranded onto a brand-new domain, which resets a site's history and authority in Google's eyes.
What We Did
A new brand and website, a clean domain migration with redirects to preserve equity, local SEO, and AI/GEO so the practice didn't go quiet during the switch.
The Results
✓ Recovered to the top of page one, #1 for “burien dental,” about 226 leads a month
✓ The most-cited dental website in Burien AI search (GEO 81/100)
#1 in Google and AI Across the Tri-Cities
The Challenge
After a rebrand, this Kennewick, WA practice wanted to own the Tri-Cities in both Google's local results and the AI answers patients now ask.
What We Did
A sustained local SEO and AI program: Google Business Profile optimization, a review engine, service content across implants, cosmetic, and sedation, and GEO tuning.
The Results
✓ #1 in Google for its core Kennewick terms and 4,521 tracked leads in a year
✓ #1 AI share of voice in the Tri-Cities (GEO 88/100), the most-cited dental site
23 #1 Rankings and the Top of the Map Across a Whole Island
The Challenge
Own local search on a single-island Bainbridge Island, WA market, across Google's organic results, the local map, and Bing.
What We Did
Location and service targeting across cosmetic, implant, and family dentistry, a fully managed Google Business Profile with broad service categories, and an active review engine.
The Results
✓ 23 keywords at #1 and 29 more in the top 5, at a 2.2 average map rank, #1 of every local competitor
✓ 250 tracked patient calls and forms in a year, the broadest service footprint in the market
Nearly 3,000 Patient Leads a Year, With No Ad Budget
The Challenge
This Poulsbo, WA practice wanted a dependable flow of new patients from local search, without leaning on paid ads.
What We Did
Organic local SEO and a fully optimized Google Business Profile, with every call and form tracked to source in our lead dashboard.
The Results
✓ 2,943 tracked leads in a year (~245/mo), every one from organic search or the Google listing
✓ 77% came straight from the optimized Google Business Profile
An Organic Patient Engine in Puyallup
The Challenge
This Puyallup, WA practice set out to grow new-patient volume through local search rather than paid advertising.
What We Did
A fully optimized Google Business Profile and local SEO across Puyallup and South Hill, with every call and form tracked to source.
The Results
✓ 1,867 tracked leads in a year (~156/mo), roughly 98% organic
✓ About three-quarters tied to the Google Business Profile and local results
#1 for the Core Bremerton Dental Searches
The Challenge
An established Bremerton, WA practice set out to own its local market in Google.
What We Did
Location and service SEO across the full treatment list, a fully managed Google Business Profile, and conversion tracking in GA4 so every contact is measurable.
The Results
✓ 18 of 28 tracked keywords at #1, with all 28 on Google's first page
✓ The Google Business Profile became the #1 converting source of new-patient actions
A Pediatric Practice's Cost Per Patient Lead, Cut 58% in 3 Months
The Challenge
A Portland, OR metro pediatric practice had inherited an automated Smart campaign that measured nothing but Google's own ad interactions. Clicks were cheap, but real patients weren't being tracked.
What We Did
Built real call and form tracking first (with a 60-second minimum call length so short calls don't count), then replaced the automated campaign with a hand-built manual-CPC search campaign on tightly matched pediatric keywords.
The Results
✓ Cost per qualified patient lead fell from $123.31 to $51.19 in three months, a 58% reduction
✓ Qualified leads up 125% on 7% less spend, at a 7.26% click-through rate
From Missing in Local Results to 547 Calls From Google Maps
The Challenge
An established Colorado practice that simply wasn't showing up for “city + dentist” searches.
What We Did
Fixed the technical foundation, fully optimized the Google Business Profile, and cleaned up citations across the web.
The Results
✓ Moved to the top of Google's map and organic results for its target terms
✓ 547 tracked calls from Google Maps plus 265 website leads
Two-Location Local SEO in One of the Toughest Dental Markets
The Challenge
A practice running two offices in adjacent Dallas, TX suburbs, competing with itself for the same searches and splitting its authority across two listings.
What We Did
Managed the two Google Business Profiles as two separate businesses, with per-market local targeting and location-specific lead tracking so each office's contribution is measured on its own.
The Results
✓ 1,155 tracked patient leads in a year, 7 in 10 (814) straight through the Google Business Profiles
✓ Average Google position improved from 55.6 to the low twenties, with +32% profile impressions
A Custom Brand and Website Built Around a Place
The Challenge
A Hawaii pediatric practice with almost no online presence.
What We Did
Designed a mobile-first website and a brand rooted in local culture, a logo weaving a traditional Polynesian tatau and a wave, on a local-SEO foundation.
The Results
✓ From near-invisible to a recognizable, distinctive brand
✓ 1,900+ results now returning in Google for the brand name
Winning One of the Country's Most Competitive Ortho Markets
The Challenge
Two Los Angeles orthodontic locations competing for the same high-value searches.
What We Did
Paired paid search with technical and local SEO, fixed the site architecture, optimized both Google profiles, and repositioned trust signals.
The Results
✓ Local visibility roughly doubled at both locations (25.9% to 67.9% and 25.9% to 52.8%)
✓ Organic leads up 50%, with #1 rankings for core LA orthodontic terms
Recovering Lost Rankings a Previous Agency Couldn't Explain
The Challenge
This practice dropped off page one and out of the local top 7. The large dental marketing company it was paying couldn't explain the drop or reverse it.
What We Did
A deep audit across site code, on-page, competitors, local listings and the Google Business Profile, then fixed the technical issues, closed the citation gap the competition had opened, and earned authoritative industry links.
The Results
✓ Back on page one within a month, every lost page-one ranking restored within five
✓ 16 keywords now in Google's top 3, with inquiries higher than ever
How We Built a Pediatric Dental Brand Rooted in Kauai
The Challenge
A pediatric practice being established on Kauai with no brand at all. Everything a family uses to decide whether to trust a dentist with their child had to be created before the doors opened.
What We Did
Researched the practice, its ideal families, and the island's geography and cultural ties, then built the logo, color palette and website around what we found.
The Results
✓ A complete brand system: logo, palette, website and hosting, aligned around one identity
✓ An identity drawn from Kauai itself rather than generic pediatric clip-art
Rankings Restored for a Multi-Location Michigan Practice
The Challenge
Six months after a ranking drop, none of its main keywords were in the local top 3. Two separate vendors, monthly reports, and no tangible results.
What We Did
Analyzed the competition, removed the poor-quality backlinks the previous agency built, cut 25 dead pages, rebuilt the listings and NAP data, and put in a review funnel the practice could actually run.
The Results
✓ Nine high-volume keywords back in the top 3 within a month
✓ 21 new five-star reviews across Google, Yelp and Facebook, and consistent new-patient leads
Trusted by Dentists Across the Country
Adrian Vande Merwe, DDS
Jonathan Everett, DDS
Melinda Harr, DDS