Local SEO + PPC (Google Ads) for Dental Practice

A dental office was taking on a new partner. They were discussing rebranding as they were going from DOCTOR NAME, DDS to adding a dentist. They didn’t feel their existing dental marketing ideas and strategy were sufficient to support two dentists. They were not impressed with the results or pro-activeness (or lack thereof) of their existing provider. They wanted a ‘partner’ and not simply a vendor.

Within 3 months of launching on a new website, with a new name, the client had over a dozen page 1 rankings in an extremely competitive market. The client averaged 450 incoming leads per month in 2023 and had 1,007 in January 2024. 1007!!!! It’s too bad we don’t have a baseline of leads from their previous vendor, but suffice it to say, they’ve increased spend with us multiple times and couldn’t be happier with the results. They have hired 4 additional dentists and moved into a beautiful, state-of-the-art building, while continuing to grow.

How we did it:

• Brandable, memorable logo
• Responsive website redesigned with user experience in mind
• Obtained industry-relevant business directory listings, press, & authoritative backlinks
• Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them.
• Created a review funnel so they could more than double their new patient reviews.
• Managed all aspects of the Google Ads campaign, from set up to patient acquisition. Created a tracking system to track the effectiveness of different campaigns (ER, New Patients, cosmetic, and more. Created (design and development) of mutliple conversion focused, mobile-responsive landing pages. Used split testing to further improve the effectiveness of campaigns. We also went through and got this client approved to run Google Local Service Ads (one of the first in their market).