Local SEO + PPC (Google Ads) for Mental Health Practice

Keyword Visibility

• Primary service keywords began ranking in Google’s 3 Pack local results.

• Improved positioning across core counseling and specialty terms.

Business Interactions

• 15.4% increase in Google Business Profile interactions since the campaign began.

• Increased engagement signals tied to improved map visibility.

Early-Stage Momentum

• Strong foundational improvements implemented.

• Campaign positioned for continued ranking growth with ongoing optimization.

 

How we did it

Google Business Profile Optimization

• Optimized business description, hours, services, categories, and images.

• Structured listing to better align with search intent and local ranking factors.

Onsite SEO Audit and Technical Corrections

• Conducted a full technical audit of the website.

• Corrected meta tag issues, header structure problems, and other onsite SEO gaps.

• Established a clean technical framework to support sustainable rankings.

Website Consolidation

• Removed the standalone personal website.

• Redirected all relevant URLs to the primary practice domain.

• Consolidated link equity to strengthen domain authority and ranking potential.

SEO-Optimized Service Pages

• Created individual, keyword-focused pages for each counseling specialty.

• Structured content to target high-intent local queries.

• Improved internal linking between service pages.

NAP Consistency and Cleanup

• Distributed accurate Name, Address, and Phone data through aggregators.

• Identified and corrected inconsistent citations across the web.

• Strengthened local trust signals through citation alignment.

Tracking System Implementation

• Implemented call tracking and form tracking.

• Established baseline performance metrics.

• Enabled ongoing measurement of lead growth tied to SEO efforts

Business Interaction
There’s been a 15.4% increase in business interactions since the campaign started, a clear sign of increased visibility and engagement