PPC (Google Ads) for Mental Health Clinic

A multi-location mental health practice contacted us to audit and take over its existing PPC campaign, which was run by another marketing agency. They were not happy with the results, as the quantity and quality of leads they received did not correlate with what they were spending.

Upon taking over, we refined the overall performance of their Google Ads account, resulting in improved campaign performance. Comparing Year over Year, the conversion rate increased by 1825.93%, and the cost per acquisition decreased by 97.32%, from $521.74 to $14.

How we did it:

• Improved account structure utilizing SKAGS (Single Keyword Ad Groups) format to better target and analyze performance on individual services.
• Brokedown separate campaigns for each of the 4 target locations, allowing us to have a high ad relevancy, increasing CTRs, and quality scores.
• Granularized the budget on top services: general counseling, anxiety, depression, couples counseling, and video/phone/telehealth.
• Tightened up search targets to only include high-intent keywords, eliminating a large amount of wasted ad spend.
• Improved ad copy and extensions. Writing ads that focused on the emotional benefit of counseling.
• Implemented robust call and form tracking.
• Created PPC optimized landing pages.
• Refined and tested bidding strategies to maximize the ROI of the campaign.