Project Results
547
Calls made from Google Business Profile
265
Website Leads
Services
- Local SEO
- Website Hosting & Maintenance
Local SEO for Dental Practice in Colorado: From Missing Local Results to 547 GBP Calls and 265 Website Leads
Top of Google Maps and Organic Results
Project Overview
A dental practice in Colorado approached us asking for help with their marketing. This client already has an online presence, but the site was not appearing in the local results for its target terms (think city+name dentist). Their main goal was of course to generate more new patients from the internet, and the first step in that is typically getting more people to your website or Google listing. So that’s what we focused on.
The Results
The local SEO campaign has been successful in achieving our initial goals, increasing new patient inquiries and improving visibility in search engines. The client’s main target keywords are now ranking on the Map pack. Website visibility in search results has improved dramatically. All of this has greatly increased the number of incoming leads through phone calls and form submissions for this client.
How we did it:
Conducted an in-depth SEO analysis to identify on-site and off-site issues to be fixed. To break it down, these were the actions we implemented on the site.
HTTPS redirection. Although the website has already migrated to HTTPS, it forgot to 301-redirect the HTTP version to the HTTPS version. Upon further investigation, we found out that the majority of the site’s backlinks pointed to the HTTP version of the site. We have set up a page-to-page 301 redirection.
Crawl budget optimization. We found unnecessary pages on the site that Google has indexed. To stop site crawl budget waste, we added NoIndex and NoFollow tags to those unimportant pages on the site.
Keyword cannibalization. We found that every page on the site includes the term “dentist in + location”. We fixed the issue and performed further optimization by adding targeted keywords to the page H1 tags.
Internal linking. We implemented an aggressive internal linking strategy by using exact and partial match anchor text, pointing to the important pages of the site (HOMEPAGE & SERVICES)
Schema markup. Implemented an advanced schema markup by using additional properties.
Google Business Profile (GBP) Optimization. We implemented a bunch of GBP optimization, including:
- Added a keyword-optimized and compelling description.
- Added secondary categories. We conducted a competitor analysis to find out which secondary categories top-ranking listings were using.
- Uploaded high-quality, custom and images.
- Respond to customers’ reviews.
- Practitioner listings de-optimization. We claimed and updated the primary category of various practitioner listings to ensure it does not compete with the practice GBP listing.
- GBP Posts. We keep the GBP listing active by adding at least 1 GBP post weekly.
- Use a review management system to collect consistent positive reviews for the GBP listing.
Citation optimization. Ensure that all NAP (Name, Address, and Phone Number) data from the top-tier directories is correct, consistent, and complete.
Inbound Link Acquisition. We conducted a competitor analysis to find local and relevant links that we can replicate.
