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Project Results

#9

We got their 9 most important keywords back into the top 3 of Google (they thought they lost them for good!)

Services

  • Local SEO
  • Review Management

Local SEO for Dental Practice

Quick Recovery Within a Month

Project Overview

A multi-location dental practice in Michigan was fed up with its current SEO company. They were using one company to get more Google reviews and another company for their SEO. Unfortunately, after their rankings had taken a hit about 6 months earlier, they hadn’t yet bounced back, and they weren’t ranking in the top 3 of the local results for any of their main keywords, such as “city-name dentist”.
 
They received reports at the end of the month from their SEO company, but they weren’t seeing any tangible results. They were frustrated with the current SEO company’s ability to restore their rankings and felt its responsiveness could be improved.

The Results

Within 1 month*, we restored the dentists’ rankings. Where they previously had none of their main keywords in the top 3 of local results, within a month, they had 9 high-search-volume keywords back in the top 3 of Google Business Profile results. With the new review management system we implemented, they also got 21 ‘5-star’ reviews spread across Yelp, Facebook, and Google. This dentist is now consistently receiving new patient leads.
How we did it:
  • In-depth analysis of competition
  • As we could, we removed poor-quality backlinks previous SEO company built
  • Wrote and distributed a press release (yes, these have their place)
  • Created industry-relevant & geographically relevant business directory listings
  • Created a SEO friendly structure of the website, ensuring the search engines can easily read what the site is about, what our client does, where they do it, and what people are saying about them. This involved deleting about 25 useless pages from their website
  • Created a review funnel so they could more easily get new patient reviews
  • Monitored their rankings and progress as the work continued and made adjustments as necessary
  • Signed them up with a service to send out the correct information (Name/Address/Phone-NAP) for the data aggregator

*1 month for rankings to restore is exceptionally quick. Each situation is unique.

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