Pacific Northwest Dental is a practice driven by patient-centered care, transparency, and clinical excellence. However, their existing brand identity and online presence did not reflect their commitment to biomimetic (conservative) dentistry and patient education. Specifically:
Project Results
2,513
Incoming leads for the year
821%
Increase in organic visitors
Services
- Website Design & Development
- Logo Design
- Branding & Rebranding
- Local SEO
- AI Optimization
- Website Hosting & Maintenance
- Review Management
Local SEO for Dental Practice
10× Increase in Incoming Leads
The Problem
Outdated Brand Identity
The old logo did not convey modernity or the practice’s focus on precise, minimally invasive care.
The practice was previously known as Pacific Northwest Dental, a name that failed to communicate its specialized approach or geographic specificity.
Website & User Experience
The practice’s old website lacked strategic calls-to-action (CTAs), making it difficult for new patients to schedule appointments or quickly understand the practice’s conservative approach.
Patient Perception & Messaging
Pacific Northwest Dental emphasizes transparency, preserving natural tooth structure, and educating patients on all available treatment options. These core values were not clearly reflected in their existing branding or content.
Online Visibility & Lead Generation
Limited local search visibility meant fewer potential patients were discovering the practice online, reducing the effectiveness of their lead generation efforts.
Our Rebranding Work
Shortly after Dr. Eric Xu purchased the practice, Titan Web Agency undertook a comprehensive rebrand and digital enhancement to align Pacific Northwest Dentals’ online presence with its principles and patient focus:
Name Change
- We recommended changing the practice name from “Pacific Northwest Dental” to “Precision Dentistry of Olympia” to better reflect their commitment to precise, minimally invasive dentistry.
- The new name was strategically chosen to be both descriptive of their work quality and search-engine-friendly, incorporating the specific location (Olympia) to improve local search visibility.
- This name change positioned the practice more effectively in the local market while immediately communicating its core value of precision care to potential patients.
Logo Redesign
- We replaced the outdated logo with a fresh, modern design that communicates professionalism, precision, and warmth—fitting for a practice that emphasizes compassionate, minimally invasive care.
Website Redesign & Conversion Optimization
- Developed a responsive, user-friendly design that integrates prominent CTAs above the fold.
- Added request, contact, and form options in the sidebar for easier access, ensuring potential patients can effortlessly get in touch or learn more about services.
- Integrated social proof elements (testimonials and reviews) to establish trust.
Brand Messaging & Content Strategy
- Highlighted the practice’s minimally invasive, patient-first approach to dentistry, including biomimetic techniques and transparent cost considerations.
- Crafted copy and visuals that help prospective patients feel educated, understood, and in control of their treatment options.
SEO, Local Search Optimization, AI Optimization
- Focused on localized keywords and near-term optimization to attract patients searching for dental services in the Olympia area.
- Optimized the Google Business Profile (GBP) listing by performing a competitor analysis, adding secondary categories, and including local justification terms that align with competitive data. (Many of the same strategies as in our dental SEO guide.)
- Distributed the practice’s data into top data aggregators, improving local listings while proactively acquiring and responding to patient reviews.
- Enhanced the practice’s visibility in relevant local searches, ensuring they appear when patients seek specialized services such as biomimetic dentistry, implant solutions, TMD treatment, and more.
- Researched how people are searching and what triggers the AI results in his area, updated and optimized his site for increased AI/GEO visibility.
The Result
Logo Evolution
Old Logo vs. New Logo: The new design is modern and better reflects the practice’s cutting-edge yet patient-focused philosophy.
Significant Lead Growth
Between February and December of 2024, Precision Dentistry of Olympia saw a dramatic increase in leads, starting at fewer than 20 per month and rising to well over 200. The early months showed rapid momentum, with totals quadrupling within a short span. This strong upward trend continued into late summer, reflecting an increasingly effective lead-generation strategy. By December, the monthly lead count surpassed 200, culminating in a total of 1,484 leads for the year—an impressive testament to the success of the practice’s rebranding, website updates, and localized SEO efforts. *UPDATE: They ended 2025 with 2,513 leads.
Organic Search Improvement (Year over Year)
From April 2023 to April 2025, organic traffic surged from 289 sessions to 2,663 sessions—a remarkable 821% increase. This year-over-year jump underscores the effectiveness of Precision Dentistry of Olympia’s new branding and website design, as well as the success of targeted local SEO strategies in attracting and engaging more potential patients online.
Higher Search Engine Rankings
Precision Dentistry of Olympia achieved a major boost in its visibility on Google Maps for the primary keyword “dentist in Olympia,” with positions jumping by as many as 100 spots in core Google search results. This elevated presence not only surpasses competing dental providers but also makes the practice more discoverable for patients seeking prompt and specialized care. By refining their Google Business Profile, focusing on hyper-local content, and proactively collecting and responding to patient reviews, Precision Dentistry of Olympia has effectively secured top-tier rankings for high-intent local searches—such as “emergency dental near me” and “implant dentist olympia”—substantially expanding their reach and attracting new patients in the area.
Elevated Brand Perception
Patients now encounter a cohesive brand identity and an intuitive user experience, reflecting the practice’s philosophy of preventive, minimally invasive dentistry. The modern design and localized content reassure potential patients that Precision Dentistry of Olympia delivers high-quality, tailored care.
Where We Excelled
By reshaping Precision Dentistry of Olympia’s digital footprint—including a refined logo, streamlined website design, and localized SEO—Titan Web Agency propelled the practice toward greater market recognition and sustained lead growth. The enhanced online presence resonates with patients looking for a caring, conservative approach to dental treatments and has made it easier for local communities to discover the practice. Through these strategic changes, Precision Dentistry of Olympia is well-positioned to continue serving patients with an experience that aligns seamlessly with their foundational principles of trust, transparency, and preventive care.