Project Results
4485
Incoming leads last year
3630%
Increase in Leads
Services
- Website Design & Development
- Logo Design
- Branding & Rebranding
- PPC Management
- Local SEO
- Website Hosting & Maintenance
- Review Management
Local SEO for Dental Practice
3630% Increase in Leads After Rebrand
Project Overview
This dentist in Washington state purchased a practice from a retiring dentist and was facing several issues (that’s a first, right?! lol )
The first issue was the dental practice had somewhat of a unique name, as well as an odd URL with a hyphen in it. It was somewhat memorable, but was very limited in its marketing ability due to the name being associated with the previous owner. The new owner was considering a rebrand but had never done one, didn’t know where to start, and was overwhelmed by the work that needed to be done. A rebrand is enough for a new dentist, fresh out of his first associate job to have on his plate.
The other issue was that when he purchased the office, he inherited an agreement with a national digital marketing company that, quite frankly, didn’t seem to be doing anything. He was paying them each month, but he couldn’t tell whether the marketing was working because communication was poor due to turnover at the large national marketing agency, it took forever to get responses, and they didn’t provide a way to track effectiveness.
The Results
The client now ranks in the top 3 for all his major keywords, and in 2023, his leads rose from 5-10 per month when we started working to 200-300 per month (finishing the year at 2518 incoming leads). That’s a 2400% increase for those who prefer percentages. 2024 saw them increase that yet again to 3,784 incoming leads, or 315 per month. Then in 2025, they hit 4,485 leads, or 374 per month. They have brought on two new partners and built a beautiful new building with office space to lease.
How we did it:
- A very thorough, researched rebrand
- Created a new, easily recognizable dental practice name
- Website Coding for maximum search engine exposure
- Competition analysis
- Local Listing audit and update with new information
- Google Business Profile Page optimization & review funnel
- Redesigned, SEO-optimized website
- Website content
- Local listing data aggregation services
- Keyword analysis to identify which search terms were driving traffic and to optimize the website for those terms as appropriate.
- Extensive competitor research
- As usual, installed call & lead tracking and analytics software to measure results.
- Manage all aspects of Google Ads campaigns, both traditional Google Ads and Local Service Ads, including keyword and competitive research, lead tracking, call tracking, landing page creation, and more.
This dental practice went from a handful of leads each month to 2,518 in 2023 —> 3,784 in 2024, and —-> 4,485 in 2025.
