Local SEO + Content Marketing + Inbound for Accounting Firm

An accounting firm in a top 50 metro market was tired of the lack of quantifiable results from its SEO company. Didn’t really understand what the SEO company was doing (neither did I after reviewing the ‘reports’), what they should expect from the SEO, and how they could interpret what was working, and how they could measure the results.

The client has since increased marketing spend with Titan Web Agency multiple times and is very pleased with the increase in traffic and rankings in the search engines, as well as with our willingness to explain what we are doing, how it impacts them, and what they can expect going forward. We have increased their organic traffic from an average of 70 visitors per month to 15,000 visitors per month.

How we did it:

• Interview with partners about their goals, vision, customer personas, etc.
• Identified unnecessary website pages due to the old SEO company using an outdated SEO technique (deleted them).
• Used on-page SEO optimization to see an immediate increase in rankings and traffic.
• Found duplicate Google Business Profile listings that needed to be addressed, as they were holding rankings back.
• Created a new website, focused on the user, providing value, and positioning them as their partner, a leader in the market.
• Installed call and form tracking and analytics software to measure results and report back to the client.
• Set up marketing automation software (HubSpot) and ran inbound marketing campaigns from start to finish.
• Many of the strategies that we followed can be found in our Local SEO Guide.

As the internet and marketing evolve with technology, we have since implemented AI/GEO Search Optimization to ensure they show up when their ideal clients search for their services.