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Project Results

222%

Phone call leads increased by 222%

75+

Averages 75 new leads per month.

Services

  • Local SEO

Local SEO for Mental Health Practice

222% Increase in Phone Calls

Project Overview

A small mental health practice in Pennsylvania was struggling to generate consistent inbound leads due to limited visibility in local search. Competition from larger counseling groups and spam listings made it difficult to rank in Google Maps and organic results. The objective was clear: improve local rankings, increase qualified traffic, and turn that visibility into measurable phone calls and form submissions.

The Results

Lead Growth

  • Phone call leads increased by 222% year over year, comparing January through June against the same period the previous year.

  • Web form submissions increased by 19% year over year.

  • Monthly lead volume grew from fewer than 10 per month to consistently more than 50 per month.

Organic Visibility

  • Significant growth in organic keyword rankings across core counseling services and specialties.

  • Increased local map visibility after removing spam competitors and improving profile optimization.

Brand Authority

  • The practice was quoted in more than 50 media outlets, including Lifehacker, Yahoo, Mel Magazine, and Choosing Therapy.

  • Media placements strengthened domain authority and reinforced trust signals for both users and search engines.

How we did it

Google Business Profile Optimization

  • Fully optimized categories, services, images, posts, and product sections.

  • Aligned GBP content with on-site messaging for consistency and stronger local relevance.

On-Page SEO

  • Reworked title tags and meta descriptions across the website.

  • Optimized service pages for intent-based keywords tied to counseling specialties.

  • Strengthened internal linking structure to support topical authority.

Technical SEO

  • Conducted a comprehensive audit to identify crawl issues, indexing barriers, and performance bottlenecks.

  • Implemented fixes to improve site speed and search engine accessibility.

Content Strategy

  • Supported consistent blog publishing.

  • Built a content silo structure with strategic internal links to improve topical depth and navigation.

Google Map Spam Removal

  • Identified and reported illegitimate listings outranking valid practices.

  • Reduced unfair competition in local results.

Link Building

  • Secured placements through HARO by positioning the client as an expert source for journalists and publishers.

  • Built authoritative backlinks from reputable media outlets. The client has been  quoted in over 50 high-profile lifestyle and industry-specific media outlets, including Lifehacker, Yahoo, Mel Magazine, and Choosing Therapy, which helped enhance their brand visibility and reputation.

NAP Cleanup and Citation Management

  • Standardized Name, Address, and Phone number across directories.

  • Acquired additional local citations to reinforce geographic relevance.

Service Page Expansion

  • Created individual service pages for each counseling specialty.

  • Structured each page for keyword targeting and conversion clarity.

Lead Tracking Implementation

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