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Dental Practice Branding & Rebranding Services

For a dental office to be successful, it must have effective and consistent branding. Branding translates to effective communication with current patients and potential patients. Whatever dental services you provide, whether your specialty is cosmetic dentistry or family dentistry, effective branding can increase your visibility and help you attract new patients to grow your practice.

Introduction
Why is Branding Important

Why is Branding Important?

When you own a dental practice, your branding is your calling card. It dictates what potential patients will see when they first hear about your practice. It can make the difference between someone booking an appointment with you immediately or clicking away to find one of your competitors.

Whether you consider it to be fair or not, first impressions matter, people make snap judgments every day. If you have a lackluster logo or an unclear brand, then you may not capture the attention of people looking for a dentist in your area. If your brand doesn't communicate who you are and what you do, potential patients will keep looking.

The benefits of branding include improved name recognition, practice growth, and increased profits.

Why Rebrand Your Dental Practice?

The branding of your dental practice should tell your story. When people see your logo or visit your website, everything there should help them understand your practice, including what you specialize in and how you treat patients.

Why Rebrand Your Dental Practice

Rebranding is necessary if your brand isn't doing its job. Below are a few circumstances that might indicate a need for rebranding.

  • Dental practice mergers, acquisitions, and demergers.
  • To break ties with its bad reputation, overcome the PR crisis, and demonstrate commitment to a new improved culture.
  • Your branding doesn’t represent the services you offer or what makes you unique and different from your competitors.
  • You're struggling to keep up with your competitors.

If any of these things are true, then rebranding can help you align your beliefs and vision with your marketing and help you to grow your practice.

Our Branding & Rebranding Process

Our comprehensive branding and rebranding process has the following four key steps.


Brand Research and Discovery

Brand Research & Discovery

The first step is a complete review of your current branding and its success or lack thereof. Our analysis will include an examination of your competitors' branding as well as research on your treatment specialties and target audience.

We'll use what we learn to collaborate with you to fine-tune your brand and messaging. Everything that happens in this stage will inform the later stages of your rebranding.


Design Logo and Brand Assets

Design Logo and Brand Assets

Visual branding plays a crucial role in dental practice branding. In this stage of rebranding, we will take the information gathered in the research phase and apply what we've learned to design a compelling new logo and other marketing materials and swag to be used in defining and marketing your practice.

Our designers strive to go beyond the obvious to create logos that are compelling and memorable. Too many dental practices rely on a cartoon tooth as a logo, and while we can't deny that some of those logos may have served a purpose, we believe that more nuance and finesse are needed if you want your dental practice to stand out.


Design and Develop Website

Design & Develop Website

The third phase of rebranding is when we design and develop your dental website. If your branding is your calling card, your website is your home office. It's the place most prospective patients will visit when they're looking for a local dental practice and it must do a compelling job of solidifying your online presence and introducing visitors to your practice.

In addition to the visual appearance of your website, we focus on providing an intuitive user design that makes your website simple to navigate while explaining your brand and the benefits of choosing your practice over others in your area.


Brand Launching Ongoing Marketing

Brand Launching & Ongoing Marketing

The last step is to launch your new website and brand to reintroduce your practice to the world. A well-timed and orchestrated rebranding can make a big splash, allowing you to impress your current patients and attract new ones at the same time.

It's important to have a coordinated marketing strategy to go with your rebranding, so your launch should include the initiation of innovative marketing campaigns to put your new brand into action.

Dental Practice Rebranding Success Stories

We believe in results. We've told you how we rebrand dental practices, but you deserve concrete examples to help you understand the power of what we do at Titan Web Agency and why we're the go-to agency for dental marketing. Here are two case studies for your consideration.

Case Study #1:

The Problem:

A practice with a single dentist took on a new partner and knew they needed to rebrand. They felt that their existing brand and dental marketing strategy would not support a larger practice with two dentists. They had been working with another agency and were not satisfied with the service they were receiving or the results of their marketing. They wanted someone to partner with them to create a new and compelling brand.

Our Rebranding Work:

  • In-depth research to understand both the practice's existing brand as well as its plans.
  • Creation of a new and memorable logo and other visual assets.
  • A complete website redesign with the priority being an improved user experience.
  • An SEO-friendly website structure to ensure that Google and other search engines can properly crawl and index the site, to make it easy for prospective patients to find them.
  • New industry-relevant business directory listings, press releases, and authoritative backlinks to drive traffic to their site.

The Results:

Within three months of the brand relaunch, our client had earned more than a dozen page-one rankings in an extremely competitive market. Their previous vendor provided no lead-tracking services, but the practice is now receiving between 50 and 70 new leads per month, which represents a dramatic increase from the previous vendor. The practice is thriving and successful thanks to our rebranding.

Case Study #2

The Problem:

Two major issues existed. First, the dentist was using a national company to market his dental practice and was getting no discernable results. He didn’t know what they were doing, incoming leads weren’t tracked, and rankings for his main keywords were nowhere to be found. The other half of the equation was that he purchased this practice and was considering a rebrand, but wasn’t sure how that would impact his practice long term. He also didn’t know how to go about it if he decided to do it.

Our Rebranding Work:

  • Created a new, easily recognizable dental practice name.
  • Website coding for maximum search engine exposure.
  • We researched their citations and identified a handful of high-authority citations that their competition had and obtained them for our client.
  • We claimed, fixed, and optimized their local listings to help improve their visibility and beat out their competitors.
  • We subscribed to an SEO service to push their updated information out to the data aggregators.
  • We built industry-relevant and authoritative backlinks.
  • Installed call tracking and analytics software to measure results.

The Results:

The client now ranks in the top 3 for all his major keywords and is getting 40-50 leads per month from the internet. A stark contrast to his previous 5-10 before we started working together.

We would love the opportunity to talk to you about your dental practice branding or rebranding because we know we can deliver better results than our competitors.

Dental Practice Branding & Rebranding FAQ

We believe in transparency when it comes to the process of rebranding. Here are answers to some of the most frequently asked questions about rebranding.


How Long Does It Take to Rebrand My Dental Practice?

The branding process is not something that happens overnight and anybody who promises you a quick turnaround is likely to deliver lackluster work that won't get the results you want.

We will develop a complete branding package for you that includes choosing a color scheme for your brand, a design process for your logo, business card, and other marketing materials, as well as for your website. We'll focus on what is needed to attract your ideal patients.

Other issues or things that would need to be considered:

  • Notifying patients through direct mail.
  • Notifying the community on radio, social media, and websites.
  • Updating of all properties online with the existing name.
  • A branded domain name and forward your existing domain to the new one.

Each branding process is unique, but you should expect your rebranding to take between 4 weeks and 6 months, plus time for long-term marketing to establish your new brand. After we have spoken with you and evaluated your needs, we can give you an estimate of how long it will take to create and launch your new brand.


How Much Does a Rebranding Cost?

We've already mentioned that every rebranding is unique, so you won't be surprised to hear that the cost depends on the specific branding or rebranding needs of your dental practice. We'll collaborate with you to gain an understanding of your current branding and marketing efforts to determine what our branding process will include.

We will provide you with a quote based on the specific services you require. A complete branding or rebranding can cost as much as $100,000. That would be high for a small business and low for a large one with a significant marketing budget. We’ll collaborate with you to understand what your rebranding will require and get you an accurate quote.


Why is Titan Web Agency's Dental Branding Better Than Other Brand Identity Design Services?

We pride ourselves on our work, so naturally, we believe that our dental branding services are the best. Here are some of the reasons why:

  • We have years of experience helping dentists improve their branding and developing successful and lucrative content marketing campaigns.
  • We specialize in healthcare marketing, which means we understand the special challenges associated with rebranding a dental practice.
  • We take the time to get to know our clients and what matters to them, and we make their priorities our priorities.
  • We approach branding on both a big picture and a granular level. We’ll look at your long-term goals and where your branding is today, and then we’ll create detailed branding that will establish your brand and help you to attract new patients.

We’re unlike any other dental marketing agency, and we look forward to showing you what that means.

We’re Ready to Help Build Your Dental Practice Brand!

Whether you’re just starting with a new practice or looking to rebrand an existing practice, we’re here to help. Click here to schedule a consultation.