How a Two-Location Orthodontic Practice Doubled Local Visibility in Los Angeles

An established orthodontic brand that was losing visibility to local competitors

This practice runs two locations in the Los Angeles area with a heavy focus on Invisalign and braces. Los Angeles is a brutal market for orthodontists. Every practice worth its salt is running ads, building links and fighting over the same handful of searches, and even well-established offices struggle to break through.

They weren't starting from scratch. They had a website, they were running Google Ads, and they had decent name recognition. But their organic rankings and map pack presence didn't reflect any of that, so they were leaving patients on the table.

Underneath, the site had structural problems quietly holding it back. Several pages targeted the same keywords, so they competed with each other. Some pages were thin. Others had no internal link support, which left search engines guessing at which pages mattered. Both Google Business Profiles existed but weren't strong enough to compete across a metro this size. And the site buried its reviews and credibility signals, which doesn't help anyone deciding whether to request a consult.

How did a two-location LA orthodontic practice double its local visibility?

By consolidating overlapping content, rebuilding internal linking and site architecture, fixing technical SEO and schema, optimizing both Google Business Profiles, and repositioning trust signals for conversion.

Local visibility roughly doubled at both locations, organic leads rose 50%, and the practice took #1 for its core orthodontic and braces terms.

We started by understanding how patients in Los Angeles actually search for orthodontic care, then cleaned up the content: thin pages expanded, overlapping pages consolidated, and authority focused on the pages that carry treatment value.

The key treatment pages weren't getting anywhere near enough internal link support, so we rebuilt the architecture to connect them properly to the rest of the site.

Crawlability issues addressed and schema markup implemented, so search engines had a clean picture of the practice, its two locations and its services.

Categories, profile information and the other local ranking factors rebuilt on both listings, so each location had a genuine shot at competing across its own set of Los Angeles neighborhoods.

Trust signals repositioned across the site, reviews, credentials and credibility indicators moved out of the footer and into the decision, so the traffic we were driving actually turned into consult requests.

We measured map pack visibility with a ranking grid across the surrounding service areas rather than from a single point, which is the only way to know whether a multi-location practice is actually covering its metro.

As organic rankings improved across both locations the practice saw roughly a 50% increase in organic leads.

Every engagement is founder-led. You work directly with Tyson, not an account rotation.

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