Episode 28: 10 Problems Dentists Face With Social Media
Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media.
What was discussed?
- Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.”
- The 10 problems discussed were:
- Using too many platforms
- Using social media as an advertising outlet
- Using poor content
- Failure to post regularly
- Too much or too little personality
- Using technical lingo
- Failure to understand the tone and text of the environment
- Failure to respond to your audience
- Not tracking and analyzing results
- Failure to use platforms appropriately
- Focus on one social media site that you are comfortable and be active on it before moving on to another.
- Social media should be used to socialize with your patients not simply to sell to them.
- Post photos, videos, and other visuals that are attractive to your patients.
- Stick to your posting schedule.
- Don’t alienate your audience by posting about politics or religion.
- Don’t be technical. Speak in a way that your audience can understand.
- Response and engage with your customers.
Here’s the link to Hootsuite and Buffer.Here’s the link to Google Analytics.