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Content Marketing

The content you share on your website and social media pages help you generate profitable customer action, leads and attract more business. When it is done right, content marketing is the best way to differentiate yourself from your competitors, demonstrate your expertise, and give potential leads and clients a reason to choose your business over others in your area. Content marketing can help you achieve your growth goals, increase your profits, and get the results you deserve.

The key is knowing what to do to get your content marketing to where it needs to be. The right marketing services can help. At Titan Web Agency, our content marketing services deliver stellar results. We put our experience and expertise to work to help in developing a winning content marketing channels strategy, creating high-quality content your audience will love, and running content marketing campaigns that help grow your company.

What is Content Marketing?

Content marketing is the process of creating and sharing content that is intended to raise awareness of a business and educate its target audience without directly promoting the brand or its products.

Some examples of content marketing include:

  • Blog posts
  • Social media posts
  • White papers
  • Checklists
  • Guides
  • Articles
  • Press releases
  • Email newsletters
  • Podcasts
  • Videos
  • Images and other graphics

While most content marketing contains a call to action designed to inspire your target audience to take the next step, it is not direct sales copywriting. The purpose is to engage, entertain, and inform your audience.

What is Content Marketing

 

 

Content Marketing

How Can Content Marketing Help My Business?

Content marketing does not serve the same role as advertising, but it can help you improve relationships with your customers and make more sales. Here are some concrete ways that content marketing can help your business. Content marketing:

  • Increases brand awareness and helps people in your target audience get familiar with your company and its products.
  • Allows you to share valuable information that may move people further into your sales funnel.
  • Improves your Google rank because Google, at times, prioritizes fresh content.
  • Helps you build authority and be seen as a leader in your industry.
  • Helps you attract social media followers, subscribers, and new website visitors.

In short, content marketing helps to elevate your business above competitors and highlight the unique things that your customers love. The things that will ultimately attract and create loyal customers.

 

 

Why Invest in Content Marketing?

Investing in content marketing is worthwhile for a variety of reasons related both to budget concerns and efficacy.

  • Content marketing typically costs less than traditional outbound marketing.
  • It attracts more new customers and generates more sales.
  • It improves SEO and visibility on Google.
  • Content marketing is typically less intrusive than outbound marketing.
  • It attracts more leads and has a higher ROI than outbound marketing.

If you can spend less than you would on outbound marketing and attract more business, why wouldn't you want to do that?

Content Marketing

 

 

Content Marketing

How Does Content Marketing Work?

Content marketing works by getting your company name, brand, and product information online in a way that feels organic and natural. Because so many web users have ad blockers on their browsers, traditional advertising may not reach them. With content marketing, your content will turn up in search results and be easy to find - and it won't be blocked.

Unlike advertising, content marketing is not designed to immediately convert a lead into a paying customer. Instead, it builds your authority and audience awareness of your brand. The goal is to ensure that people in your target audience see your social media content and blog posts and think of you when they need the products or services you sell.

 

 

What Does a Content Marketing Strategy Look Like?

To be successful, a content marketing strategy must be specific, goal-oriented, and measurable. You need to know who your target audience is and what problems you want to solve for them. You also need:

  • Information about your target audience, including demographics, interests, and the problems they need to be solved.
  • Helpful content topics that will appeal to your audience and address their needs.
  • A list of potential outlets for your content, which could include your website or blog, social media sites, online publications, etc.
  • A list of clearly defined goals you hope to achieve with the help of content marketing.
  • A system to help you organize and manage your content marketing efforts.
  • Tools to measure and track the performance of each piece of content and each campaign.

For example, you might run a campaign that is designed to help you increase your following on Instagram. You would need targeting information for your audience. Then, you would create content designed to appeal to your audience, promote your content, and track its performance.

Content Marketing

 

 

Content Marketing

Content in Inbound Marketing

Inbound marketing uses content to attract new visitors to your website and social media pages. Its goal is to make potential customers aware of your business and brand, encouraging them to learn more about you and ultimately, to choose your business over your competitors.

Inbound content may include blogs posts, social media posts, white papers, case studies, videos, and more. To be effective, inbound marketing content must be created with your audience in mind and designed to be engaging and useful.

 

 

Content Mapping Based on Customer Journey

One element of content marketing that is often overlooked is mapping content based on your customer journey. When your goal is to attract new customers, there are three stages that you need to consider.

 

Illustration

Awareness Stage for Content Marketing

In the awareness stage, customers may be somewhat aware of your company and brand or not aware at all. In either case, they need information.

Research suggests that more than 80% of consumers research products online before buying. Some types of content to consider for the awareness stage include how-to videos and blog posts, whitepapers, short eBooks, checklists, and industry reports.

Consideration Stage for Content Marketing

During the consideration stage, potential customers know what you offer but they are still not ready to buy from you.

At the consideration stage, you need to differentiate yourself from your competitors. For example, you may want to create product demo videos, and FAQs to illustrate the benefits of choosing your product over the others that are available.

Decision Stage for Content Marketing

At the decision stage, customers are ready to buy, and you need to help them take the final steps. Social proof plays a big role, which is why you may want to focus on customer reviews, testimonials, and case studies to help other customers decide to buy.

How Much is Content Marketing?

The cost of content marketing can be difficult to quantify because it has many different moving parts. However, most small to medium-sized businesses can expect to pay between $2,000 and $10,000 per month for content marketing.

The cost of content marketing may include paying an in-house team or a marketing agency to come up with a type of content marketing strategy and calendar, as well as paying freelance content marketers and artists to create content. It will also likely include some money for you to promote your content either on Google or social media.

Why Choose Titan Web Agency SEO Content Marketing Services?

Choosing between content marketing services may seem like a daunting task. Ultimately, you need a content marketing agency with the experience, judgment, and forethought to help you identify your marketing goals and reach them without blowing through your budget.

Titan Web Agency has years of experience that we are ready to put to work for you right now. If you have not been getting the results you want from your content marketing, we are here to help. We will help you identify what isn’t working and make suggestions for what will work. Our plan of action includes, but is not limited to, the following:

  • Review your existing SEO and identify areas for improvement.
  • Identifying unnecessary pages (and ineffective pages) on your existing website, getting rid of what's not working, and helping you create high-converting content that delivers results.
  • Fine-tune your online presence to make it easy for people to find your company and products.
  • Partnering with you to identify key marketing goals and metrics that will grow your business.
  • Develop a detailed content marketing strategy that will connect you with the people in your target audience and provide them with the authoritative content they crave.
  • Work with you to conceptualize and create content that your audience will love, including blog posts, videos, social media posts, and more.
  • Post your content on your website and social media channels.
  • Use your new content to create content marketing campaigns on Google, Facebook, and other platforms.

We understand what it takes to deliver results because we do it for our clients every day. Our content marketing services are designed to help your business attain its marketing and growth goals.

As a client, you will be part of the Titan Web Agency family. You will get the personal attention of our content marketing services team to help you develop and create the content you need to stand out from your competitors.

SEO Content Marketing Case Study

We don’t expect you to take our word for what we can do for your business. We’d prefer to let our results speak for themselves.

We partnered with a CPA firm in a major metropolitan area. They were not happy with the website traffic they were generating from search engines, and they needed our help to generate leads and attract visitors to their website.

We worked with them to develop a content marketing strategy for their business that would deliver authoritative content designed to appeal directly to their target audience.

When this client came to us, they were getting between 200 and 300 monthly visitors from organic traffic. They were not ranking for many of their chosen keywords, and they didn’t have an effective content marketing strategy.

Content Marketing

With our help, they identified their most important keywords and fine-tuned their client personas to help them find their target audience online. Then, we developed a comprehensive content strategy that included writing keyword-driven content marketing blog posts each month. We also worked with them on their social media strategy, creating a schedule to share their blog posts and engage with prospective clients.

Content Marketing

The results are undeniable, and they speak for themselves. Today, their business website gets between 3,000 and 6,000 monthly visitors from organic traffic. A review of their Google Analytics shows that most of the organic traffic is coming because of the keyword-driven content marketing blog posts we published to their website.

Content Marketing

Let’s talk about what those results mean. Our client has experienced more than a tenfold increase in organic web traffic since they chose Titan Web Agency as their content marketing company. We have put our content marketing expertise to work for them — and the content we have created for them has delivered results beyond what they expected.

We can do the same for you. We want you to succeed. We want you to achieve your business goals — and we are here to help you do it. We would love to put our content expertise to work for you to help you grow your business.

Talk to Us about Your Content Marketing Needs

What are your content marketing needs? Are there goals you have not been able to meet because you don't have the content expertise you need to connect with your target audience online?

If that's the case, you are not alone. We work with clients every day who have been frustrated and disappointed in the results of their content marketing. They want to do better, and they need some guidance and expertise to get the results they deserve.

We would love to talk to you about your content marketing needs. What would you like to accomplish? A big part of developing a workable content strategy is taking the time to talk to business owners about their goals and aspirations. We would love to hear about what you want to do, what you have already tried, and what we can do to help you.

All it takes is one click, and we can get to work developing a content marketing strategy that works for you and your company. Get in touch with us today.

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