Digital Marketing for Dentists

Is your digital presence working for you? If it isn’t, you could be missing out on opportunities to attract new patients and grow your practice. Digital marketing for dentists is the solution. You need a user-friendly, optimized website, consistent online listings and information, and content that’s relevant to current and prospective patients. We can help.

Schedule Your No Pressure Consultation Today.

Does your dental practice or dentistry business find itself struggling to attract new patients despite providing the best equipment, treatments, dentists, and value in your area? If so, your problems could be attributed to ineffective digital marketing strategies. Fortunately, that's a fixable problem -- and Titan Web Agency is here to help.

We have years of experience working with dental clients to establish a powerful and memorable web presence on which they can capitalize. We help our clients with a well-thought-out web marketing strategy designed to help them beat out their local competitors, improve their conversion rate, and connect with prospective patients, including high-dollar patients who may be interested in cosmetic dentistry or concierge services.

Digital marketing is complicated and can be time-consuming. We know that you need to focus on managing your practice and delivering quality care to your current patients. This is where we come in. With the right strategies, including search engine optimization, user experience optimization, social media marketing, and email marketing, you can connect with prospective patients and get the best possible return on your dental digital marketing investment.

What is Digital Marketing?

Digital marketing, also referred to as online marketing, is a process by which companies or their representatives create digital content to help brands retain existing clients and attract new ones. It is an umbrella term used to describe an array of activities that can raise a company’s profile and build brand awareness. Some of the activities that fall under digital marketing include:

The goal of dental digital marketing is to help dental practices build an online presence that’s consistent and authoritative, especially since most people now rely on web research to find healthcare providers.

Digital marketing consists of many moving parts and managing them may be difficult for a business owner who doesn’t have marketing experience or sufficient free time to manage social media accounts, blogging, marketing emails, and more. For that reason, it’s common for dentists to hire a dental marketing company to conceptualize marketing campaigns, create compelling content, and track results to ensure a good return on your marketing investment.

How Does Digital Marketing for Dentists Work?

Digital marketing for dentists is all about ranking high on Google’s Search Engine Results Page (SERP) to ensure that prospective patients in your service area know about your practice and choose it over your competitors.

The heart of dental digital marketing is local Search Engine Optimization (SEO), including using relevant keywords. Optimizing your website and content for search engines ensures that your website will appear close to the top when prospective patients in your area search for a dental practice. Using local search terms, especially locational terms such as the name of your city or neighborhood makes it easier to connect with the people who are most likely to use your services.

Consistency is a hallmark of effective digital marketing. If the information about your practice is not consistent, Google may not categorize your content properly. This results in missing out on opportunities to grow your practice. Any effective digital marketing strategy will involve audience research, the use of the right keywords, and maintaining an active online presence with fresh and relevant content.

Why Digital Marketing is Important for Dental Practices

Most dentists today are embracing digital marketing over traditional marketing to generate a new flow of patients to their practice. Even professional marketers can struggle to get the results they want, so it's no surprise that many dentists don't know which tactics to use to generate a return, especially in highly competitive markets. Unlike traditional dental marketing, digital dental marketing allows dentists to customize their message and reach patients when they need help.

Titan Web Agency is a dental marketing agency that offers unique services designed to provide everything dental professionals need to attract local patients online. Our integrated services combine state-of-the-art technology platforms with a team-based service approach. We never compete against our clients and have a policy of never working with more than two dentists in any geographic area. We take a pragmatic approach to our dental campaigns because each dollar counts in attracting new patients. We begin by learning about your business goals, your competition, and areas where we can help your practice grow. Here’s what one of our clients had to say about our services.

It's hard to come by an SEO or marketing company you can trust. But we feel as if we've done just that with Titan Web Agency. When we started working with them, we were fairly happy with our rankings in Google. We had been paying MUCH more and felt like they just plugged us into their formula. That has been shown to be true because they're still sending us their monthly report! Titan actually increased our already good rankings, and provide us with detailed information on the number of leads that came in through the website each month. This allows us to better see where our investment is going and what we are getting in return. We appreciate their responsiveness and always timely follow up. If asked for a marketing company we could endorse, or recommend, it would without a doubt be Titan Web Agency. They are a pleasure to work with.

ADRIAN VANDE MERWE, DDS

Traditional Dentist Marketing vs. Digital Dental Marketing

Dental practices that have long relied on traditional dentist marketing must now look toward digital marketing to connect with patients. Today’s healthcare consumers look online to read about providers and online reviews and content play a significant role in dental practice growth.

Does that mean that traditional dentist marketing is something you should ignore? We would argue that both have their place. There is still something to be said for mailing printed brochures or appointment reminders to new and existing patients. The same is true of offline marketing such as participating in community events.

The most effective dental marketing marries the old with the new, using printed material where it makes sense while embracing modern technology and marketing techniques. Many adults now rely on the internet for researching products and services, but some still prefer a personal, real-world touch. Our specialty at Titan Web Agency is helping clients who have relied on traditional marketing and who may not have a compelling digital presence to move into digital marketing.

The biggest benefit of digital marketing is that you can reach a large audience at an affordable price. Digital marketing is an affordable and effective way to connect with people who need dental services in your area and to convince them that your practice is the right place to get the care they need.

How Much Does Digital Marketing Cost for Dentists?

One of the questions we are frequently asked by our dentist clients is about the cost of digital marketing. How much should you expect to spend to create an authoritative online presence to define your brand and attract new patients?

There is no one-size-fits-all answer because every dental practice is unique. The price range for digital marketing services can start under $1,000 per month for a small practice with limited digital marketing needs to $12,000 per month for multi-location practices. The price is dependent upon which services you need and how much work it will require to build and maintain your online presence.

For example, if your dental practice has an optimized website that ranks high for local search, a web redesign will not be necessary. That practice might have effective email marketing but require help with digital advertising and social media marketing. The fees would be based on what they require. A new practice or one with outdated SEO and a limited online presence should expect to pay more upfront to get their online presence up to speed.

We offer a free consultation to help dental practices understand their digital marketing needs and how Titan Web Agency can help.

Online Marketing for Dentists to Help Grow Your Practice

Digital marketing for dentists is like an iceberg: there's far more going on beneath the surface than you might imagine. We all see social media posts, newsletters, blogs, and ads, but those things represent only a small percentage of the work that goes into internet marketing for dentists. Even if your current marketing strategy includes everything we've mentioned, it may be difficult to attract potential patients and achieve the results you want without an experienced dental digital marketing agency in your corner.

Titan Web Agency offers an array of online marketing solutions to help dental practices connect with their target audience and create the right marketing campaign to reach as many people as possible who are looking for dental care in their service area. These online marketing solutions are discussed below.

Use SEO to Help Patients Find You on Google

As one of our service offerings, dental SEO and local SEO is a vital strategy that can help get your dental office noticed when potential patients use search engines to find a dentist. The top three organic listings on Google grab more than 50% of the clicks, so it's essential to earn a high rank.

From optimization of your website content to building backlinks to increasing site usability and more, the tactics we implement through SEO are the cornerstone of every successful digital marketing campaign.

Laser-Focused Patient Targeting with Paid Ads

Our in-house pay-per-click advertising specialists work to build brand recognition for your dental business through targeted ads designed to help your target audience find your practice. We'll help you identify and target the best keywords for your dental marketing plan to attract new patients.

From there, we can help you create irresistible headlines that combine with compelling images to get the clicks you deserve. With expertise in Google Ads, Bing Ads, Facebook Ads, and more, our staff has the experience necessary to deliver a PPC campaign that gets the results you deserve.

High-Converting Website That Builds Trust and Confidence in Your Dental Practice

Is your website not delivering the leads you need? Website design is an often-overlooked element of online marketing. A well-designed site can help you engage patients from their first interaction with you.

Our team can design the perfect website for your practice using WordPress. With the right web design, we ensure that search engines can crawl and index your site quickly and accurately. We use proven dental web marketing strategies to ensure qualified leads and maximum web interaction per visit.

Amplify Your Brand Message with Social Media Marketing

There's no denying the importance of social media marketing in today's world. Patients expect to find their dentists on Facebook and Instagram so it's up to you to ensure that your presence on these social media platforms is compelling and robust.

From Facebook to Twitter to Instagram to LinkedIn and more, our team can write, edit, and post social media updates as part of an effective social media marketing strategy. Aiming for a strong online presence, our team strives to represent your dental practice’s personality and story as potential patients will experience it in person.

Gain Patient Trust by Building a Positive Brand Image with Review Management

Beyond the need to rank high on search results, maintaining trust in your dental practice is essential. Your dental patients are likely to read online reviews before they make an appointment and that means you can't afford to ignore review management as part of your dental marketing strategy.

Our online reputation management service for dentists addresses this issue head-on. Both negative and positive reviews play a crucial role because the average person reads 10 reviews before developing trust in a business. Our reputation management tool highlights your best review ratings and displays positive feedback on your website.

Attract, Engage, and Delight Patients with Content Marketing

Content marketing is an effective way to provide valuable information to prospective patients. It can help you stand out as an authority on quality dental care and differentiate yourself from your local competition.

We'll help you develop a content marketing strategy that's tailored to the needs of current and prospective patients. The content we create for your practice will ensure that patients view your dental practice in the best possible light. We'll deliver compelling writing that meets your needs, ensuring that your message is conveyed effectively. We can provide content for your website, blog, social media posts, or email marketing campaigns, all with a clear objective: to convince the reader to take the next step and contact your practice.

What Makes Us Different from Other Dental Marketing Agencies?

At Titan Web Agency, we pride ourselves on delivering quality online marketing for dentists. We hold ourselves to the highest possible standards to ensure that we provide the best services, and we deliver results that make our clients smile as brightly as their patients.

We're Up to Date

Patients, dentists, and assistants alike want the latest technology when it comes to dental care, so why not expect the same from your dentist digital marketing agency? We understand that marketing is constantly evolving, so we stay up-to-date on all the latest trends and changes in dentistry to provide you with the best dental digital marketing strategy.

We Have Dental Industry Experience

You wouldn’t take your child to a dentist who had never worked with children before, so don’t trust your business with a firm that has never had a client in dentistry. We’ve worked with numerous businesses within the dental healthcare industry, so we know what patients expect to see when searching for a dentist. We’ll provide you with relevant methods for promoting your practice and delivering on all expectations.

We Don't Offer False Guarantees

SEO and other dental online marketing strategies are not without risk. Some companies promise their clients top rankings and a guarantee that they will see short-term growth. At Titan Web Agency, we don’t make promises that we’re unable to fulfill, but we do promise that our recommendations are based on Google’s best practices and white-hat marketing techniques.

We Offer 100% Transparency to Our Clients

Our foundation and core values mean we believe in pure transparency with our clients. The key to long-term relationships in business is trust. The SEO industry, just like other industries, has its fair share of companies looking to take advantage of dental practice owners. Our goal is to help you grow your dental practice. Building trust is how we make this happen. Through monthly calls and reports, we keep our clients in the loop to support them in their growth.

Dental Digital Marketing Resources for Further Reading

If you’re a dentist wanting to work on your digital marketing efforts, you’ll find lots of useful information in our blog. Here’s a list of recent blogs that pertain to digital marketing for dentists.

We’ve Helped Many Dental Practice Owners Reach Their Goals. Free Website Proposal. No Commitment Necessary.

Tell us a little about yourself and what you want to achieve and we’ll start customizing your dental marketing journey today!