Does your dental practice or dentistry business find itself struggling to attract new patients despite providing the best equipment, treatments, dentists, and value in your area? If so, your problems could be attributed to ineffective digital marketing strategies. Fortunately, that's a fixable problem -- and Titan Web Agency is here to help.
We have years of experience working with dental clients to establish a powerful and memorable web presence on which they can capitalize. We help our clients with a well-thought-out web marketing strategy designed to help them beat out their local competitors, improve their conversion rate, and connect with prospective patients, including high-dollar patients who may be interested in cosmetic dentistry or concierge services.
Digital marketing is complicated and can be time-consuming. We know that you need to focus on managing your practice and delivering quality care to your current patients. This is where we come in. With the right strategies, including search engine optimization, user experience optimization, social media marketing, and email marketing, you can connect with prospective patients and get the best possible return on your dental digital marketing investment.
What is Digital Marketing?
Digital marketing, also referred to as online marketing, is a process by which companies or their representatives create digital content to help brands retain existing clients and attract new ones. It is an umbrella term used to describe an array of activities that can raise a company’s profile and build brand awareness. Some of the activities that fall under digital marketing include:
- Web Design
- Search Engine Optimization
- Content Marketing
- Review Management
- Website Maintenance
- Call Tracking
- Logo Design
- Pay-per-click Advertising
The goal of dental digital marketing is to help dental practices build an online presence that’s consistent and authoritative, especially since most people now rely on web research to find healthcare providers.
Digital marketing consists of many moving parts and managing them may be difficult for a business owner who doesn’t have marketing experience or sufficient free time to manage social media accounts, blogging, marketing emails, and more. For that reason, it’s common for dentists to hire a dental marketing company to conceptualize marketing campaigns, create compelling content, and track results to ensure a good return on your marketing investment.
How Does Digital Marketing for Dentists Work?
Digital marketing for dentists is all about ranking high on Google’s Search Engine Results Page (SERP) to ensure that prospective patients in your service area know about your practice and choose it over your competitors.
The heart of dental digital marketing is local Search Engine Optimization (SEO), including using relevant keywords. Optimizing your website and content for search engines ensures that your website will appear close to the top when prospective patients in your area search for a dental practice. Using local search terms, especially locational terms such as the name of your city or neighborhood makes it easier to connect with the people who are most likely to use your services.
Consistency is a hallmark of effective digital marketing. If the information about your practice is not consistent, Google may not categorize your content properly. This results in missing out on opportunities to grow your practice. Any effective digital marketing strategy will involve audience research, the use of the right keywords, and maintaining an active online presence with fresh and relevant content.
Why Digital Marketing is Important for Dental Practices
Most dentists today are embracing digital marketing over traditional marketing to generate a new flow of patients to their practice. Even professional marketers can struggle to get the results they want, so it's no surprise that many dentists don't know which tactics to use to generate a return, especially in highly competitive markets. Unlike traditional dental marketing, digital dental marketing allows dentists to customize their message and reach patients when they need help.
Titan Web Agency is a dental marketing agency that offers unique services designed to provide everything dental professionals need to attract local patients online. Our integrated services combine state-of-the-art technology platforms with a team-based service approach. We never compete against our clients and have a policy of never working with more than two dentists in any geographic area. We take a pragmatic approach to our dental campaigns because each dollar counts in attracting new patients. We begin by learning about your business goals, your competition, and areas where we can help your practice grow. Here’s what one of our clients had to say about our services.