There are some special challenges associated with marketing mental health services and practices. The people who are searching for a therapist, counselor, or other mental health professional are likely to feel vulnerable so it’s essential to project authority and empathy at the same time.
At Titan Web Agency, we work with mental health professionals to help them create a strong web presence that allows them to reach not only the patients who need them, but to the patients they specialize in so they can profitably grow their practice.
Successful mental health practitioners typically understand the necessity of marketing if they want their practice to thrive. Whether a prospective patient is searching for a personal therapist, a family systems therapist, or someone to help with addiction recovery, they need to trust that the provider they select is knowledgeable and a good fit for their needs.
In some cases, marketing may be directed at the patient while in others, the target audience may be a family member of the patient. An example would be a parent seeking a therapist for their child. The best way to build and market your practice is to focus on your target audience and work with a marketing firm that has direct experience in marketing mental health practices.
To be effective, digital marketing for mental health professionals must encompass a variety of services and approaches. At Titan Web Agency, we believe that taking a broad view of marketing and incorporating multiple strategies are the best ways to help our clients grow their mental health practices.
Marketing for mental health professionals starts with search engine optimization, or SEO. Potential patients in your service area are likely to start with an online search for a provider and you need to be sure that the patients in your target audience can find you online.
Titan Web Agency performs a thorough SEO audit for every new client, identifying areas where your SEO (both on your website and off) is falling short. Then, we build an SEO strategy to attract more traffic to your website.
Our SEO service includes keyword research to identify the most relevant local keywords for your service area. It also includes:
By optimizing and standardizing your web presence, we can help you improve your ranking on Google, Bing, and other search engines, ensuring that your practice is always attracting new patients.
The website for your mental health practice is the online headquarters of your business. It needs to be an accurate representation of you and your brand. If it’s not, people who visit your site may navigate away and go to one of your competitors instead.
Unlike other marketing agencies, we believe that your website should be fully owned by you. We use WordPress to build unique websites for our mental health clients. With a wide array of customizable features, we can give you the benefits of a custom website without the $10,000+ price tag. You will own all the content we create for you as well as any images we use on your site.
When you hire us to design the website for your mental health practice, you’ll get all of the following things:
While a custom website might cost $10,000 or more, our mental health clients pay between $3,550 and $5,550 for a customized, unique website.
Our team of experienced designers and writers can create an appealing, user-friendly design that will improve your Google ranking while expressing both authority and empathy to prospective patients. We believe that your website should be beautiful, effective, and easy to navigate. That’s the best way to attract new patients and grow your practice.
Online reputation management is essential in every industry and it’s especially important for mental health professionals. Your reputation is what helps you attract new patients and grow your practice.
Titan Web Agency handles reputation management for mental health professionals by taking every aspect of reputation management into account.
If you have not already implemented a system to monitor and respond to reviews, we can help you claim your listings on review sites such as Google and Yelp. We adopt a bottom-up approach, building a strong online presence to minimize the chances of receiving negative reviews.
We will work with you to address negative reviews and engage with reviewers in a way that’s positive and solution-oriented. We can help you encourage reviews for your practice to attract new patients and improve your online reputation.
When it comes to mental health marketing, we do more than talk about results – we deliver them! Here are two case studies to illustrate what our mental health marketing strategies can do for your practice.
A licensed mental health professional came to us because she rarely got leads online and wanted to improve her lead generation. After reviewing her website and SEO, we took the following steps to help her:
The results speak for themselves. After working with this client for just two weeks, which is a quicker-than-usual timeframe, she had four page-one search rankings on Google including two in the top two search results. Two months after that, her practice is ranked #1 for five relevant local search terms, including “city name counselor” and “therapist in city name.”
Our second case study involves a drug recovery center. They were unhappy with the digital marketing agency they were using, feeling that the agency didn’t understand the substance abuse market and wasn’t delivering the volume of leads they expected consistently.
After reviewing their existing drug rehab marketing strategy and online presence, we used the following digital marketing strategies to improve their lead generation and help them to attract more patients:
Here again, we were able to achieve impressive results. When we began working with the rehab center, they had six keyword rankings on page one. Now, they have 99 terms on page one, including 54 #1 rankings on Google. They went from getting only 10 leads per month to 60-80 leads per month. With more people visiting their website – and staying longer when they do – the quality of their leads has significantly increased, and they are attracting more patients than ever.
At Titan Web Agency, we have years of experience working with mental health professionals, helping them build a strong online presence and improve the quality and volume of their leads. We can do the same for you. Whether your practice is new or established, our team of mental health marketing experts can help you attract new patients and grow your practice.
Are you ready to stop worrying about marketing and put your time and attention into treating your patients? Titan Web Agency is here to help with an array of mental health marketing services.
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