Does your mental health practice struggle to attract new patients, despite the fact that you offer some of the best counseling services in the area? If so, your problem may be ineffective mental health marketing services.
We’ve worked with counselors, therapists, psychologists, single practitioner offices, clinics with a dozen+ mental health workers, and everything in between for the past 10 years. We help our clients establish a rock solid foundation for their online presence with a well thought out internet marketin strategy designed to outrank their local competitors.
We help our clients get more positive reviews on Google, improve rankings in the search engines, increase the effectiveness of their Google Ads, increase conversions and more.
Let’s face it, online marketing for mental health professionals can be complicated and very time-consuming. You want to focus on your practice without having to worry about the best business listings to create or about your PPC campaigns. That’s where we come in. With the right strategies, such as SEO for mental health professionals, user experience optimization, and more, we can assist you in connecting with your ideal patients and get the best possible return on your digital marketing investment.
What is Digital Marketing for Mental Health Professionals?
Digital marketing, also known as online marketing, involves creating online content to help companies keep current clients and gain new ones. It's an overarching term for multiple activities that can boost a brand's visibility and recognition. Through digital marketing, we help mental health clinics and professionals connect with potential patients and grow their reach. A strategic approach to digital marketing can increase website traffic, improve conversions, and, ultimately business growth. Some of the activities that fall under digital marketing include:
- Web Design
- Search Engine Optimization
- Content Marketing
- Review Management
- Website Maintenance
- Call Tracking
- Logo Design
- Pay-per-click Advertising
When working with you, our goal is to help your business build an online presence that is consistent with your brand, authoritative, and one that allows you to be easy to find in the sea of noise.
Digital marketing consists of many moving parts, and managing them may be difficult for a business owner who doesn’t have marketing experience or sufficient free time to manage social media accounts, blogging, SEO, and more. For that reason, it’s common for therapists and other mental health professionals to hire a specific digital marketing company that focuses on online marketing for mental health professionals, so they can conceptualize marketing campaigns, create compelling content, and track results to ensure a good return on your marketing investment.
How Does Digital Marketing for Mental Health Professionals Work?
Digital marketing for counselors, therapists, etc., typically starts with improving ranking through SEO on Google’s Search Engine Results Page (SERP) to ensure prospective patients in your service area know about your practice and choose it over your competitors.
Implementing search engine optimization for your website and content helps drive local traffic. When prospective patients search for a dentist in your area, optimized content ranks your practice near the top. Using local keywords and location names connects you to nearby searchers - your ideal new patients.
Consistency across platforms (of business directory listings) also boosts digital marketing success. Conflicting practice information confuses search engines, leading to missed growth opportunities. An effective strategy requires audience research, optimal keywords, and an active online presence with fresh, relevant content. Maintaining aligned messaging and continuously engaging your audience enables your practice to fully capitalize on digital marketing.
Why Digital Marketing is Important for Mental Health Offices
Today, most mental health professionals prefer digital marketing over the older, more traditional approaches to attracting new patients, especially in competitive markets, and rightfully so! But unlike old-school marketing that was often focused on reaching out to a general audience (think radio, mailers) and hoping that somebody was interested, digital strategies allow customized messaging that engages patients when they need care.
Our counselor/therapist marketing agency provides integrated services with cutting-edge technology and team support. We help mental health professionals connect with local patients online who are looking for mental health services. We understand the value of a dollar, and every dollar that goes out needs to be returned back with a positive ROI. As a small business, we get this. Every marketing dollar should be attracting new patients. First, we learn your business goals, competitors, and growth opportunities. Then we craft data-driven digital campaigns tailored to your practice. Don't take our word for it - here's what a client said: