Episode 62: What You Should Expect When Hiring an SEO Company

What was discussed?

Quote of the Day: “Everything you’ve ever wanted is on the other side of fear.” – George Addair SEO has become a lot more geared towards creating content with good value, making sure that content is easily accessible by the search engines, and being a good member of the internet. Here’s what to expect when you hire an SEO / online marketing company: Full Transparency: Nothing should be hidden from you and they should be able to answer any questions you have about their practices. If they are claiming that they cannot give out industry secrets or something along those lines, don’t believe it. Reasonable Communication: Inquiries that you make should be responded to in a reasonable amount of time, usually 24-48 hours. Website Involvement: The company should be involved in your website and should be providing you with information on what needs to go on your website and how they’re going to do it. If they aren’t asking you for access to your site, it is a huge red flag. Tons of Questions: If the company is truly building up a decent campaign, they should be asking you tons of questions. Questions can range from “Has your site experienced an increase in traffic?” to something as simple as “What is your date of birth?” and the answers will be used to build your campaigns. Regular Reports: The reports should be showing you your website traffic (especially organic traffic) call tracking (if they’re doing this), and your rankings compared to previous months. Goals and Vision: They should want to understand your goals and vision with your website and what you want to accomplish in the long term. What are you trying to do for your company and your site other than to just increase traffic? Encourage Doing Your Part: They should be requesting some sort of action from you that will help you to accomplish your goals and should ask you to do certain things to improve the quality of your site and online presence.