Episode 30: 10 Problems Doctors Have With Pay Per Click & How to Fix Them

What was discussed?

• Quote for the day is “Winners embrace hard work. They love the discipline of it, the trade-off they’re making to win. Losers, on the other hand, see it as punishment. And that’s the difference.”
• 10 PPC Problems Doctors Face:
  • Directing traffic to their homepage
  • Focusing on broad matches
  • Using generic headlines
  • Relying on suggested keywords
  • Not using negative keywords
  • Not localizing
  • Not setting up ad groups
  • Lack of attention to phrasing
  • Not tracking your results
  • Cost vs Conversion
• Send customers to a specific landing page that talks to them that is targeted with the information they were searching for.
• Make headlines specific but broad enough so people can relate to them.
• Create negative keywords to avoid showing up to searches that you don’t want
• Remember to target specific areas based on where your ideal patients are.
• Use phrases that will describe your practice.
• Track your results for effectiveness and adjust as appropriate.
• Maximize the leads by giving visitors what they are searching for and by taking care of them when they contact you.