Episode 24: Getting Started With A Blog for Your Healthcare Practice

What was discussed?

• Quote for the day is “We either make ourselves miserable or make ourselves strong, the amount of work required is the same.”
• Ways you can create an engaging blog:
  • Get some ideas from other blogs.
  • Focus on keywords.
  • Spell check and grammar check
  • Format it properly.
  • Put links.
  • Have a call to action.
• According to Hubspot, blogs that update every month gets more leads than those who do not.
• Get ideas on Industry specific blogs for ideas
• Choose a focused keyword for each blog post.
• Doctors are held to a high standard, spelling and grammar checks are a necessity.
• Link to other pages on your site to improve the ‘flow of link juice’.
• Create a call to action to provide options to your customers to connect with you and receive more information in the future.