How a Dental Practice Recovered Lost Rankings and Reached 16 Top-3 Keywords
This practice had slipped off page one and its previous agency couldn't say why, let alone fix it. Within a month its most important keywords were back. Within five months every page-one ranking was restored, and it kept going from there.
A ranking collapse nobody could explain
This practice came to us worried. It had been sitting on page one, inside the top 7 of the local results, and then it wasn't. The drop was steep enough to be felt in the schedule.
It was already paying a large dental marketing company at the time. That agency couldn't explain what had happened, and couldn't get the rankings back either. That's the part worth sitting with: the practice was spending money every month with nobody able to tell it what had gone wrong.
A ranking drop always has a cause. Finding it is a matter of looking properly, in the right places, and being willing to check the unglamorous things first.
How did this practice recover the rankings it lost?
With an audit that looked everywhere, from website code and on-page optimization to the competitive field, local listings, and the Google Business Profile, then fixing the technical SEO problems, closing the citation and listings gap, and earning authoritative, relevant links.
Its most important keywords were back on page one within a month, every page-one ranking it had lost was restored within five months, and it now sits with 16 keywords in Google's top 3.
How we found the cause and rebuilt the position
An audit that looked everywhere
Website code, on-page optimization, the competitive field, local listings and the Google Business Profile, all examined in depth rather than guessed at. You can't fix a drop you haven't diagnosed.
Fixed the technical SEO problems
The issues the audit surfaced on the website itself were corrected first, because no amount of off-site work compensates for a site search engines are struggling to read.
Closed the citation and listings gap
The audit found a handful of highly authoritative citations the competition had and this practice didn't. We pushed listings out through the local data aggregators, then claimed, corrected and optimized every local listing until the practice's footprint beat the competition's.
Earned authoritative, relevant links
Industry-relevant backlinks from authoritative sources, obtained through relationships rather than bought. That's the slower route and the one that holds up when the algorithm changes.
Back on page one in a month, past the old ceiling in five
Within five months every page-one ranking it had lost was restored.
Every engagement is founder-led. You work directly with Tyson, not an account rotation.
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