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CASE STUDY  ·  LOCAL SEO  ·  GOOGLE BUSINESS PROFILE  ·  MAP GRID

How One Bainbridge Practice Became the First Choice Across the Island

One office, one island market, and the strongest local footprint in it. This practice holds 23 keyword rankings at #1 and 29 more in the top 5, and it still averages the top of the map when you measure from points spread across the entire service area.
A dental practice, Bainbridge Island WASingle locationLocal SEO · Google Business ProfileMarket leader on the map grid
23
Keyword rankings at #1, with 29 more in the top 5
2.2
Average map rank for "dentist", best in the market
50%
Google Local Pack coverage, half the map results
250
Tracked patient calls and forms in a year

The key improvements

Local visibility that reaches patients across the entire service area

Keywords at #1
A local field23
29 more in the top 5
Average map rank, whole service area
Every rival2.2
Highest of any practice tracked here
Google Local Pack coverage
Partial50%
Half the local map results in the market
Service categories recognized
General onlyFive
Cosmetic, implant, oral surgery, pediatric, ortho

#1 for the high-value procedures, not just the brand name: family, cosmetic and implant terms

250 tracked patient calls and forms in a year from a single location

843 direction requests, 479 calls and 806 website clicks from the Google Business Profile

Map ranks that have improved over recent months, not slipped, at a 4.7-star Google rating

The challenge

Winning local search requires visibility beyond the office doorstep

This single-location practice wanted to own local search across its whole service area, not just the few blocks around its own front door. That distinction matters more than most practice owners realize.

Ranking #1 when the search happens next to your office is easy. Ranking #1 when a patient searches from the far side of the island is a different job, and it's the one that decides whether you actually get the call.

So we built the program around service-area coverage and measured it the honest way, from dozens of points spread across the market rather than from a single spot.

The strategy

How we built island-wide visibility, and verified it

Local SEO built on service plus location

Targeting across cosmetic, implant, family and general dentistry rather than one catch-all term, on an SEO-friendly site structure with consistent citations across the directories.

A fully built-out Google profile

Categories, services, photos and posts actively managed, with broad but accurate service categories so the practice surfaces for every treatment it genuinely offers, backed by an active review engine.

Content aligned to how patients search

Service pages for the practice's highest-value treatments, structured so both search engines and AI assistants can read the page and cite the practice for the specific procedure.

Measurement that can't flatter itself

Rankings tracked across Google and Bing, organic and local, plus a map grid across the whole service area, with calls and form submissions tracked in Google Analytics 4.

The results · Rankings

The #1 positions cover the procedures, not just the brand

Twenty-three keyword rankings sit at #1 and 29 more land in the top 5, spanning organic results, the Google Local Pack and the Local Finder. What matters is which keywords they are.

CategoryWhere it ranks
Family dentistry#1 for "bainbridge island family dentist" and "family dentists"
Cosmetic#1 in local results for "bainbridge island cosmetic dentist" and "cosmetic dentists"
Implants#1 in local results for "bainbridge island implant dentist" and "implant dentists"
General#1 in the Local Pack for "dentists bainbridge island" and "dentist on bainbridge island"

The results · The map grid

Proof the practice ranks across the island, not only near its office

A local map grid checks your position from dozens of points spread across the entire market, not from one convenient spot next to the office. This practice passes it. Across the grid it averages a 2.2 map rank for "dentist", the highest of any dental practice tracked in the market and ahead of every local competitor, with a top-3 average of 2.8 to 3.3 for the core "bainbridge island dentist" searches. Those ranks have improved over the past several months rather than drifting.

It also carries the broadest service footprint of any competitor, recognized across cosmetic, implant, oral surgery, pediatric and orthodontic categories, at a 4.7-star Google rating.

The results · Patient demand

Visibility that turns into phone calls

Map dominance is only worth something if patients act on it. Over the trailing twelve months the practice generated 250 tracked patient calls and form submissions, and its Google Business Profile logged 843 direction requests, 479 calls and 806 website clicks: a steady stream of patients finding the practice in local search and choosing it.

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No long-term contracts  ·  Dental-only focus  ·  Real reporting you can actually read
How we measured the results

Ranking figures come from Agency Analytics rank tracking for Bainbridge Island, WA across Google and Bing, covering organic, Local Pack and Local Finder, report dated July 2026: 23 keywords at #1, 29 in positions 2 to 5, 50% Google Local Pack coverage and an 11.6 average Google position. The practice also holds a clean sweep of #1 positions on Bing. Map-grid figures, meaning average map rank and the competitor comparison, come from local map-grid tracking dated August 2026.

Patient calls and form submissions are from Google Analytics 4 over the trailing twelve months, and Business Profile engagement is from Business Profile Insights. All figures reflect a single practice location. There are no guarantees in SEO, ranking today doesn't guarantee the same position tomorrow, and client details are anonymized at the practice's discretion.

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