Episode 101: What is Call Tracking? How Can it Help Your Business?

What was discussed?

Quote of the day: “The difference between ordinary and extraordinary, is that little extra!” – Jimmy Johnson

What is it?

Call tracking is using software as a way to track the phone calls that come in. This software usually has the ability to record the calls that come in (if it’s legal and available in your area). For example, it’s helpful when you want to understand how many calls and potential patients you’re generating from your postcards or other specific marketing efforts.

How can you use call tracking?

You create a call tracking number through whichever service you choose and assign it to the campaign. If you are using call tracking for postcards, put the number on the postcard, and each time someone calls that number, it’s forwarded to your main line. You can have a whisper tone before the caller is on the line that notifies you of the lead. You can then record exactly how many calls you get from these numbers. If you do this over time, you’ll be able to understand exactly how much revenue you got from the campaign and compare that to how much you spent on it.

You can also use call tracking for online methods of tracking. For example, you can use it for email marketing campaigns, SEO services, and more! Whenever someone visits your website through one of those avenues, they’ll see a unique phone number.

What are the benefits of call tracking?

Dynamic Call Tracking is one of the best ways to implement this. The phone number on your website is the same as you usually use, but when someone visits your site from a Google Ads click or a regular search in Google, they’ll see a different number based on how they got to it. This is recommended because we know that Google thinks it’s important that businesses have a consistent name, address, and phone number (NAP). If you have many different numbers on your site, then Google can’t trust the information on your site. Dynamic Number Insertion eliminates all those issues, so it’s highly recommended. You can also record form submissions to understand better where your potential clients are coming from.

Call tracking is useful instead of just putting out $2000 a month for marketing and not understanding if specific marketing expenditures are achieving an actual return on your investment. You want to ensure you’re maximizing every dollar you spend on marketing, and understanding how effective your campaigns are is a huge part of that.

This effort can also help you identify holes in your marketing campaigns by showing which methods are most effective and which methods aren’t. It offers you insight that you otherwise wouldn’t get.

Check out WhatConverts, CallRail, and CallFire for call tracking.

If you need assistance with setting up call tracking for your marketing campaigns, contact us today so we can see if we’re a good fit for each other.