Episode 15: Rank Higher in Search Results by Learning from Your Competitors
A competitor is not only considered competition but can be used as a model for your growth. In this episode, we talked about 7 ways that you can learn from your competitors and increase your visibility online.
What was discussed?
Quote for the day, “Enjoy the little things.”
How can you learn from your competition?
Check out their website content
Look at their keywords that they are ranking for (use a tool like SEMRush)
Review the site design
Look at the website functionality
Check the banklink profile using something like ahrefs
Look at their citations and see where they are listed
Follow them on social media to see how they engage with their audience.
The content on a website effects the user’s experience.
Look at specific features that their website has and if appropriate, consider implementing them.