A dental practice in Colorado approached us asking for help with their marketing. This client already has an online presence, but the site was not appearing in the local pack for its target terms. Their main aim was to increase overall organic traffic in order to boost the number of leads that come through their website.
Conducted an in-depth SEO analysis to identify onsite and offsite issues to be fixed. To break it down, these were the actions we implemented on the site.
HTTPS redirection. Although the website has already migrated to the HTTPS, they forgot to 301 redirect the HTTP version of the site to the HTTPS version. Upon further investigation, we found out that the majority of the site backlinks were pointed to the HTTP version of the site. We have set up a page-to-page 301 redirection.
Crawl budget optimization. We have found unnecessary pages from the site indexed by Google. To stop site crawl budget waste, we added a NoIndex, NoFollow tags on those unimportant pages of the site.
Keyword cannibalization. We found out that every pages of the site have the term “dentist in + location”. We have fixed the issue and performed further optimization by adding targeted keywords on the page H1 tags.
Internal linking. We implemented an aggressive internal linking strategy by using exact and partial match anchor text, pointing to the important pages of the site (HOMEPAGE & SERVICES)
Schema markup. Implemented an advanced schema markup by using additional properties.
Google Business Profile (GBP) Optimization. We implemented a bunch of GBP optimization including:
Citation optimization. Ensure that all NAP (Name, Address, and Phone Number) data from the top-tier directories are correct, consistent, and complete.
Inbound Link Acquisition. We conducted a competitor analysis to find local and relevant links that we can replicate.
The local SEO campaign has been successful in our initial goals, increasing new patient inquiries with increased visibility in the search engines. The client’s main target keywords are now ranking on the Map pack. Website visibility in search results has improved dramatically. All of this has greatly increased the number of incoming leads through phone calls and form submissions for this client.
Wanna Learn More? Schedule a ConsultationA dental office was taking on a new partner. They were going through a rebranding that included a new logo, website, url, etc. They didn’t feel their existing dental marketing idea and strategy was sufficient to support two dentists. They were not impressed with the results or pro activeness of their existing provider. They wanted a ‘partner’ and not simply a vendor.
Within 3 months, the client had over a dozen page 1 rankings in an extremely competitive market. This was with a brand new website, and a brand new domain. The client averaged 450 incoming leads per month in 2023, and in January 2024, had 1007 incoming leads. 1007!!!! It’s too bad we don’t have a baseline of leads from their previous vendor, but suffice it to say, they’ve increased spend with us multiple times and coudln’t be happier with the results. They have hired 4 additional dentists and moved into a beautiful, state-of-the-art building while continuing their growth.
How we did it:
A dental office contacted us because they were concerned about a significant drop in their rankings. They were previously on page 1, in the top 7 of Google Business Profile results, but suffered a drop that pushed them back significantly. The dental office previously used a big dental marketing company, but they didn’t have any explanation for their drop, and weren’t able to get it back.
Within 1 month, we had the client back on page 1, in the top 7 for 3 of their most important keywords. Within 5 months, they had all their page 1 rankings back, and have since added even more keyword rankings to that. They now have 16 keywords in the top 3 of Google search results. The client is extremely happy with the results, and loves the fact that their incoming inquiries are higher than ever and they couldn’t be happier to be working with us.
How we did it:
This dentist in Washington state was facing a couple of issues. First, he purchased a practice that needed rebranded. It had an odd name, and odd URL, and while it was memorable, it was very limited in it’s marketing ability due to the office name. The owner was considering a rebrand but had never done that, didn’t know where to start, and was overwhelmed with the work that needed done.
The other issue, was when he purchased the office, he inherited an agreement with a national digital marketing company that quite frankly, didn’t seem to be doing anything. He was paying them each month, but he couldn’t tell if the marketing was working as the communication was poor due to turnover at the large national marketing agency, and they didn’t provide a way to track the effectiveness.
The client now ranks in the top 3 for all his major keywords, and in 2023, his leads were up from 5-10 per month when we started working to between 200-300 leads per month (finishing the year at 2518 incoming leads). That’s a 2400% increase for those who prefer percentages. 2024 saw them increase that yet again to 3784 incoming leads or 315 per month. They have brought on two new partners and built a beautiful new building with office space to lease.
How we did it:
This dental practice went from a handful of leads each month to over 2500 leads in 2023, and 3700 in 2024.
A dentist with a general dentistry office in Hawaii decided the needed a logo and to get his name out there. He knew he wanted something that felt like Hawaii, and that portrayed the culture, and also had something to do with his love of surfing.
This client went from having no presence online whatsoever, to having over 1900 search results returning in Google for their brand name. More importantly, they now have a brandable, memorable logo that they love, and that truly says ‘Hawaii’.
How we did it:
A multi location dental practice in Michigan was fed up with their current SEO company. They were using one company to get more Google reviews, and another company for their SEO. Unfortunately, after their rankings had taken a hit about 6 months previous, they had yet to bounce back and they weren’t ranking in the top 3 of the local results for any of their main keywords, such as: “cityname dentist’.
They got reports at the end of the month from their SEO company, but they weren’t seeing any tangible results. They were frustrated with the current SEO company’s ability to restore their rankings, and felt that the responsiveness of their SEO company could be improved.
Within 1 month, we restored the dentists rankings. Where they previously had none of their main keywords in the top 3 of the local results, within a month, they had nine high search volume keywords back in the top 3 of the Google Business Profile results. With the new review management system we implemented, they also got 21 ‘5 star’ reviews spread across Yelp, Facebook, and Google. This dentist is now consistently receiving new patient leads.
How we did it:
A pediatric dental office on the island of Kauai was being established. They needed to create a brand to market to their audience; a brand that resonated with those they are trying to attract.
We created a logo and select colors that spoke to the potential dental patients of this practice, portraying their brand in a manner they are extremely pleased with. Check it out for yourself and let us know what you think!
How we did it:
Pacific Northwest Dental is a practice driven by patient-centered care, transparency, and clinical excellence. However, their existing brand identity and online presence did not reflect their commitment to biomimetic (conservative) dentistry and patient education. Specifically:
Outdated Brand Identity
The old logo did not convey modernity or the practice’s focus on precise, minimally invasive care.
The practice was previously known as Pacific Northwest Dental, a name that failed to communicate its specialized approach or geographic specificity.
Website & User Experience
The practice’s old website lacked strategic calls-to-action (CTAs), making it difficult for new patients to schedule appointments or quickly understand the practice’s conservative approach.
Patient Perception & Messaging
Pacific Northwest Dental emphasizes transparency, preserving natural tooth structure, and educating patients on all available treatment options. These core values were not clearly reflected in their existing branding or content.
Online Visibility & Lead Generation
Limited local search visibility meant fewer potential patients were discovering the practice online, reducing the effectiveness of their lead generation efforts.
Shortly after Dr. Eric Xu purchased the practice, Titan Web Agency undertook a comprehensive rebrand and digital enhancement to align Pacific Northwest Dental’s online presence with its principles and patient focus:
Old Logo vs. New Logo: The new design is modern and better reflects the practice’s cutting-edge yet patient-focused philosophy.
Between February and December of 2024, Precision Dentistry of Olympia saw a dramatic upswing in leads, starting from fewer than 20 per month and soaring to well over 200. The early months showed rapid momentum, with totals quadrupling within a short span. This strong upward trend continued into late summer, reflecting an increasingly effective lead-generation strategy. By December, the monthly lead count surpassed 200, culminating in a total of 1,484 leads for the year—an impressive testament to the success of the practice’s rebranding, website updates, and localized SEO efforts.
From April 2023 to April 2025, organic traffic surged from 289 sessions to 2,663 sessions—a remarkable 821% increase. This year-over-year jump underscores the effectiveness of Precision Dentistry of Olympia’s new branding and website design, as well as the success of targeted local SEO strategies in attracting and engaging more potential patients online.
Precision Dentistry of Olympia achieved a major boost in its visibility on Google Maps for the primary keyword “dentist in Olympia,” with positions jumping by as many as 100 spots in core Google search results. This elevated presence not only surpasses competing dental providers but also makes the practice more discoverable for patients seeking prompt and specialized care. By refining their Google Business Profile, focusing on hyper-local content, and proactively collecting and responding to patient reviews, Precision Dentistry of Olympia has effectively secured top-tier rankings for high-intent local searches—such as “emergency dental near me” and “implant dentist olympia”—substantially expanding their reach and attracting new patients in the area.
Patients now encounter a cohesive brand identity and an intuitive user experience, reflecting the practice’s philosophy of preventive, minimally invasive dentistry. The modern design and localized content reassure potential patients that Precision Dentistry of Olympia delivers high-quality, tailored care.
By reshaping Precision Dentistry of Olympia’s digital footprint—including a refined logo, streamlined website design, and localized SEO—Titan Web Agency propelled the practice toward greater market recognition and sustained lead growth. The enhanced online presence resonates with patients looking for a caring, conservative approach to dental treatments and has made it easier for local communities to discover the practice. Through these strategic changes, Precision Dentistry of Olympia is well-positioned to continue serving patients with an experience that aligns seamlessly with their foundational principles of trust, transparency, and preventive care.
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