How a Two-Location Orthodontic Practice Doubled Local Visibility in Los Angeles
The key improvements
Two locations, stronger visibility, and 50% more organic leads
✓ Multiple #1 rankings across orthodontic, braces and clear-aligner searches
✓ Several keywords moved from outside the top 50 straight onto page one
✓ One clear-braces term jumped more than 80 positions
✓ 50% more organic orthodontic leads as rankings improved across both locations
The challenge
An established orthodontic brand that was losing visibility to local competitors
This practice runs two locations in the Los Angeles area with a heavy focus on Invisalign and braces. Los Angeles is a brutal market for orthodontists. Every practice worth its salt is running ads, building links and fighting over the same handful of searches, and even well-established offices struggle to break through.
They weren't starting from scratch. They had a website, they were running Google Ads, and they had decent name recognition. But their organic rankings and map pack presence didn't reflect any of that, so they were leaving patients on the table.
Underneath, the site had structural problems quietly holding it back. Several pages targeted the same keywords, so they competed with each other. Some pages were thin. Others had no internal link support, which left search engines guessing at which pages mattered. Both Google Business Profiles existed but weren't strong enough to compete across a metro this size. And the site buried its reviews and credibility signals, which doesn't help anyone deciding whether to request a consult.
The strategy
How Titan Web Agency rebuilt the search foundation for both locations
Keyword research, then content consolidation
Internal linking and site architecture
Technical SEO and schema
Both Google profiles optimized
Conversion rate optimization
Grid measurement across the service area
The results · Visibility
Both locations became far more visible where prospective patients search
| Location | Before | After | Change |
|---|---|---|---|
| Location 1 | 25.90% | 67.91% | +42.01 points |
| Location 2 | 25.90% | 52.77% | +26.87 points |
Search visibility is a rank-tracking score for how much of the tracked keyword set a site appears for in its market. It isn't a traffic figure. Most tracked competitors stayed between roughly 2% and 19% over the same period.
The results · Rankings
#1 Ranking for High Value Searches
The practice took #1 positions across its core orthodontic terms, spanning adult, teen and children's treatment as well as clear braces. One clear-braces term jumped more than 80 positions, and several keywords that weren't ranking at all moved directly onto page one.
| Search term | Position |
|---|---|
| best orthodontist in hollywood | #1 |
| best orthodontist in la | #1 |
| hollywood orthodontist | #1 |
| braces for adults west hollywood | #1 |
| braces for teens west hollywood | #1 |
| braces for kids west hollywood | #1 |
| clear braces near me | #1 |
| clear braces hollywood ca | Up more than 80 positions |
The results · The map grid
Local-map visibility across the neighborhoods that feed both offices
For orthodontic practices, the local map pack is where a large share of new patients come from. We measured it with a ranking grid across the surrounding service areas. The practice's grid shows #1 or #2 positions across the majority of grid points, spanning the surrounding neighborhoods rather than just the blocks around each office.
For a two-location practice, that kind of geographic coverage adds up fast.
The results · Leads
The business outcome: 50% more organic orthodontic leads
As organic rankings improved across both locations the practice saw roughly a 50% increase in organic leads. Search stopped being a box to check and became a real acquisition channel. Even in a market as competitive as Los Angeles, consistent work moves the needle.
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How we measured the results
Search-visibility percentages are market visibility scores from rank tracking, compared between the start of the engagement and the most recent measurement, for each location separately. Keyword positions are from the same rank tracking. Map pack coverage is from a ranking grid measured across the surrounding service areas, compared against tracked local competitors over the same period, most of whom sat between roughly 2% and 19% visibility.
The organic-lead increase is a change in lead volume attributed to organic search across both locations, measured over the engagement rather than a fixed trailing twelve months. There are no guarantees in SEO, ranking today doesn't guarantee the same position tomorrow, and client details are anonymized at the practice's discretion.