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CASE STUDY  ·  BRANDING  ·  LOCAL SEO  ·  GOOGLE ADS  ·  AI SEARCH

How a Kirkland Dental Practice Became the Market Leader After Replacing Its National Agency

A single location that replaced its national marketing vendor, took the top of Google for 30 local keywords, and became the practice AI names first when patients ask who to see in Kirkland.
A dental practice, Kirkland WAOne office, added a partnerBrand · SEO · Google Ads · Bing · LSA · AIMarket leader
30
Keywords ranked #1 in Google
10,490
Tracked patient leads in a year
70 of 79
Tracked keywords in Google's top 10
#1
AI share of voice in Kirkland

The key improvements

From unclear reporting to market-leading patient demand

Google rankings
Room to own Kirkland30 at #1
40 in the top 3, 70 in the top 10
AI share of voice
Barely present#1
GEO 75/100, ChatGPT referrals up 67%
Tracked patient inquiries a year
Unclear reporting10,490
A single office, about 874 a month
Local actions from patients
Not measured37,000+
Patients ready to call, visit, or get directions

A single office generating 10,490 tracked patient inquiries a year, about 874 a month

#1 in Google for its highest-value terms, including "kirkland dentist" and "best dentist kirkland"

175 brand mentions and 224 citations in AI answers, the most of any practice in the market

37,000+ local actions from patients ready to call, visit, or get directions

The challenge

The practice had grown, but its marketing partner had not

As the practice took on a second dentist, its existing national marketing vendor wasn't keeping up. Results were thin, there was little proactivity, and the reporting never made it clear what was working. They wanted a partner who'd own strategy, execution, and growth rather than send a monthly summary.

From a single Kirkland location, we set out to lead the market across every surface patients actually use: traditional Google results, the Google Business Profile, paid search on both Google and Bing, and the AI assistants patients increasingly ask first.

The strategy

Four pillars, built in the right order

Brand and website

A memorable brand and a responsive site redesigned around the patient experience, on an SEO-friendly structure so search engines clearly understand what the practice does.

SEO and authority

Location plus service targeting across the full treatment list, backed by industry-relevant directories, press, and authoritative backlinks.

A review engine

A review funnel that more than doubled new-patient reviews, feeding both the Google Business Profile and the trust signals AI assistants read.

Paid search, Local Service Ads, and AI

Full Google Ads, Bing Ads, and Local Service Ads management with call and lead tracking, conversion-focused landing pages with split testing, and content structured so AI assistants cite the practice.

The results · Google rankings

The most visible dentist in Kirkland

Across 79 tracked keywords, the practice holds the #1 position for 30, sits in the top 3 for 40, and appears in the top 10 for 70. The #1 positions cover its highest-value local terms, including "dentist," "kirkland dentist," "best dentist kirkland," "cosmetic dentist in kirkland," "family dentistry kirkland," "kirkland dental implants cost," and "same day dentist near me."

Position bandKeywords (of 79 tracked)
Ranked #1 in Google30
In the top 340
In the top 1070

The results · AI search

#1 in the market when patients ask an AI

Titan Web Agency made this practice the most visible dental brand in Kirkland across Google and AI search, earning the highest share of voice, the most brand mentions, and the most citations in the market.

In AI answers about Kirkland dentists the practice leads every tracked competitor: #1 share of voice at 10.6%, a 50% share of the decision-stage funnel, the most brand mentions at 175, and the most-cited website at 224 citations, with a GEO score of 75/100 and ChatGPT referrals up 67%.

The results · Patient demand

A single office generating 10,490 tracked patient inquiries a year

Call, form, and text tracking recorded 10,490 tracked patient leads in the past twelve months, about 874 a month, from a single office. Separately, the Google Business Profile generated more than 37,000 interactions and 18,204 direction requests.

Those leads come from every managed channel, organic search, the Google Business Profile, Google Ads, Bing Ads, and Local Service Ads, which is what lets the practice keep growing without leaning on any single source.

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No long-term contracts  ·  Dental-only focus  ·  Real reporting you can actually read
How we measured the results

Google ranking counts are computed from Agency Analytics rank tracking for Kirkland, WA (Google), across 79 tracked keywords. AI-visibility figures are from Visby.ai, a July to August 2026 snapshot. Lead totals come from our lead-tracking dashboard across all lead types on a trailing twelve months, and include leads from every managed channel: organic search, the Google Business Profile, Google Ads, Bing Ads, and Local Service Ads. Google Business Profile engagement is from Business Profile Insights.

Lead counts are tracked patient contacts and include some repeat callers, so they aren't a count of unique new patients. There are no guarantees in SEO, and ranking today doesn't guarantee the same position tomorrow. Client details are anonymized at the practice's discretion.

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