How a Kirkland Practice Grew Paid Patient Leads 26% While Adding a Second Dentist
One Kirkland practice, one location, paid search managed end to end. Over twelve months the program produced 3,372 tracked patient leads and finished on its strongest quarter of the year.
A second dentist created capacity the old paid-search program could not fill
After adding a second dentist, this single-location Kirkland practice needed more qualified demand than its national vendor was producing. The chairs were there. The patients weren't arriving fast enough to fill them.
They also wanted the demand to be measurable. Not impressions, not clicks, not Google's own count of ad interactions, but real calls and real form fills they could tie back to the money they'd spent.
So we took over the whole paid program, Google Ads and Local Service Ads together, and put call and form tracking underneath all of it before touching a single campaign.
How did paid search grow this Kirkland practice's patient leads 26%?
By managing Google Ads and Local Service Ads together end to end, building conversion-focused landing pages with ongoing split testing, and putting call and form tracking underneath everything.
Over twelve months the program produced 3,372 tracked patient leads and grew quarterly paid leads from 770 to 972, the year's strongest quarter.
How Titan Web Agency built a dependable paid-patient acquisition system
Full-funnel paid search management
Google Ads managed end to end: account structure, bidding, negative keywords, and continuous optimization, with tightly themed ad groups so the ad copy matches the exact search, plus dedicated campaigns for high-intent moments like after-hours dental emergencies.
Google Local Service Ads
A Google-verified Screened presence at the very top of local results, managed alongside paid search rather than instead of it, so the practice picks up first-contact volume that search ads never see.
Conversion-focused landing pages
Pages built to turn a click into a call or a form fill, not just to look tidy, with ongoing split testing on the offer, the headline, and the layout.
Call and lead tracking underneath everything
Every call and form captured in our lead-tracking dashboard and attributed to its source, so the monthly report shows patient leads by channel instead of platform-reported conversions.
Four quarters, ending on the year's high
Paid-lead volume climbed from 770 in the opening quarter to 972 in the most recent, which is the strongest quarter of the twelve months we're measuring.
Every engagement is founder-led. You work directly with Tyson, not an account rotation.
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