How a Kennewick Practice Became the Most Visible Dentist in the Tri-Cities
The key improvements
From a new identity to the Tri-Cities' most visible dental brand
✓ 4,521 tracked patient inquiries in twelve months, about 377 a month across calls, forms and texts
✓ 46.4% of the decision-stage AI funnel, the point where a patient is choosing who to call
✓ More than 15,000 Google Business Profile interactions on over 67,000 impressions
✓ 5,942 direction requests and 3,822 website clicks from the profile alone
The challenge
Patients now choose dentists in two places: Google and AI answers
Following a rebrand, the practice came to us with a single goal: own the Tri-Cities. The trouble is that owning a dental market now means winning two different places at once.
The first is the familiar one, Google's local results, where a patient types "kennewick dentist" and picks from the map. The second is newer and moves faster. More patients now ask ChatGPT, Gemini or Claude who they should see, and the assistant hands back a short list. If you're not on it, you were never in the running.
The practice had barely any presence in that second arena, and plenty of room to climb in the first.
The strategy
Four pillars, built to compound
Rebrand and foundation
Local SEO and the Google profile
Content across every service
AI and GEO optimization
The results · Google rankings
#1 for the terms that fill the schedule
The practice ranks #1 in Google for its brand and core city terms, with top-3 positions across the cosmetic, family and restorative services that matter most to revenue.
| Search term | Position |
|---|---|
| "kennewick dentist" and "kennewick dental" | #1 |
| "emergency dentist near me" | #1 |
| "iv sedation dentist" | #1 |
| "veneers kennewick wa" | #1 |
| Cosmetic, family and restorative service terms | Top 3 |
The results · AI search
The practice AI now recommends to Tri-Cities patients
Across the questions patients ask when choosing a Tri-Cities dentist, the practice leads the market in AI share of voice, citations, and brand mentions.
It holds #1 share of voice at 10.9%, 46.4% of the decision-stage funnel, the most brand mentions at 162, and the most-cited website at 201 citations, with an overall GEO score of 88 out of 100.
The results · Patient demand
4,521 tracked patient inquiries in a year from a stronger local presence
Over the past twelve months our lead-tracking dashboard recorded 4,521 tracked patient leads, about 377 a month across calls, forms and texts. The optimized Google Business Profile sits underneath a large share of that: 5,942 direction requests, 3,822 website clicks, and more than 15,000 interactions on over 67,000 impressions.
Want a clearer path to more new patients?
How we measured the results
Ranking figures come from Agency Analytics rank tracking for Kennewick, WA on Google. Lead figures are from our lead-tracking dashboard over the trailing twelve months, counting calls, forms and texts attributed to source. AI-visibility figures, meaning share of voice, mentions, citations and per-prompt visibility, are from Visby.ai for July to August 2026. Google Business Profile engagement is from Business Profile Insights.
Lead counts are tracked patient contacts and include some repeat callers, so they aren't a count of unique new patients. There are no guarantees in SEO, ranking on page one today doesn't guarantee the same position tomorrow, and client details are anonymized at the practice's discretion.