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Local SEOGoogle Business ProfileMeasurement

How This Bremerton Practice Became the Top Local Choice for Dental Care

One office, ranked #1 in Google for 18 of its tracked keywords and on page one for every single one. Its Google Business Profile is now the biggest driver of new-patient action on the site, and we can prove it rather than assume it.

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The practice
MarketBremerton, WA
LocationsSingle location
ServicesLocal SEO, Google Business Profile
18 of 28
Tracked keywords at #1, all 28 on page one
5,193
Google Business Profile interactions in a year
474
Website conversion actions from the profile, its top source
2,378
Tap-to-call clicks straight from the listing
The challenge

Ranking well was only the first step, then we measured what created inquiries

This established Bremerton practice set out to own its local market in Google. That part is straightforward to describe and hard to do: 28 tracked local keywords, and a competitive field going after the same ones.

The harder problem sat behind it. Most practices can't tell you whether their new patients came from the website, the map listing, or someone typing the name in directly, because all three end up looking like traffic. Without that answer, you can't tell which half of the budget is working.

So alongside the ranking work we tagged the Google Business Profile traffic and set up conversion tracking, so the practice could see exactly which source was producing patient action.

The Short Answer

How did this Bremerton practice become the top local choice for dental care?

By targeting every service across Bremerton on an SEO-friendly site, actively managing the Google Business Profile, and tracking conversions in Google Analytics 4 with the profile's traffic UTM-tagged so it could be measured.

That combination put the practice at #1 for 18 of 28 tracked keywords, all 28 on page one, and made the Google Business Profile its single largest source of website conversion actions.

What we did

How Titan Web Agency paired local SEO with reporting the practice could trust

STEP 1

Local SEO across the full treatment list

Location plus service targeting across everything the practice offers, on an SEO-friendly site structure with consistent citations across the directories. This is the foundation of our dental SEO agency work.

STEP 2

An actively managed Google profile

Categories, services, photos and posts kept current rather than set once and forgotten, with an active review engine reinforcing both local ranking and patient trust.

STEP 3

Conversion tracking in Google Analytics 4

Form submissions and contact actions tracked as key events, so every meaningful action on the site is counted rather than inferred from session volume.

STEP 4

Tagging the profile so it can be measured

Google Business Profile traffic UTM-tagged on the way in, which is what turns "the listing probably helps" into a number you can put next to direct and organic search.

The results

18 at #1, and all 28 on page one

5,193 Google Business Profile interactions in a year, 474 website conversion actions from the profile as its top source, 18 of 28 tracked keywords at #1, and all 28 on Google's first page.

Rankings

Of 28 tracked local keywords, 18 rank #1, 25 sit in the top 3, and all 28 are on Google's first page.

What converts

474 website conversion actions came from the Google Business Profile, its single largest converting source, ahead of direct at 347 and organic search at 275. Those profile actions are usually people searching for a nearby dentist and calling or asking for directions right then, closer to booking than a passive website visit.

The listing

5,193 interactions on 15,747 impressions: 2,378 tap-to-call clicks, 1,401 direction requests, and 1,414 website clicks.

“

This is a practice patients find and act on straight from the map, without ever landing on the website first.

The outcome, in one line
Working with Tyson
Tyson Downs, Founder of Titan Web Agency

Every engagement is founder-led. You work directly with Tyson, not an account rotation.

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