A Full Rebrand, a New Domain, and the Most Visible Dentist in Burien
New name, new logo, new website, brand-new domain. We took an established practice through a full rebrand and a clean migration, absorbed the expected dip, and rebuilt it into the most visible dental practice in Burien across Google, the map pack, and AI answers. It now averages about 226 tracked patient leads a month.
How we protected patient demand during a full brand and website transition
An established Burien, Washington practice decided to modernize completely: a new name, a new logo, a new website, and a new domain to match. That last piece is the one that keeps marketers up at night.
Moving to a brand-new domain is a real risk. The site starts over in Google's eyes, and none of the old domain's history or authority carries automatically. Get the migration wrong and the phone goes quiet.
Our job was to launch the new brand, migrate cleanly, and rebuild local and AI visibility fast, so the practice kept its patient flow through the transition instead of losing a season of new patients.
How do you rebrand and move to a new domain without losing patient demand?
By launching the new brand identity, building a fast new site on the new domain with careful redirects to preserve equity, rebuilding the Google Business Profile under the new name, and structuring content so AI assistants can cite it.
Rankings dipped through the summer as expected, then recovered to a 3.5 average, and the practice now generates about 226 tracked patient leads a month as the most visible dentist in Burien.
Four pillars, in this order
Brand identity
A new practice name and a modern logo, applied consistently across the website and every profile, so the new identity reads as one practice rather than several.
A new website on a new domain
A fast, mobile-first site built to convert, a careful migration with redirects to preserve as much equity as possible, and structured data on every page so both search engines and AI tools can read it.
Local SEO and Google Business Profile
The profile rebuilt under the new name, consistent name, address, and phone across every directory, and location-plus-service targeting across Burien and Normandy Park.
AI and GEO optimization
Content structured so AI assistants can pull and cite it, with direct answers to the questions Burien patients actually ask.
A careful migration, then a climb to a 3.5 average rank
Over the past 12 months the practice generated 2,710 tracked patient leads, about 226 a month.
Every engagement is founder-led. You work directly with Tyson, not an account rotation.
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