Google Business Profile (GBP) Listing Optimization
Our first step was to bolster the client’s Google Business Profile listing. We focused on optimizing all key aspects of the listing, including the business description, operation hours, services, photos, and categories. This process helped ensure the listing was fully representative of the client’s services and ready to rank well on Google Maps.
Onsite SEO Audit & Technical Corrections
Next, we performed a comprehensive onsite SEO audit. Our analysis identified several technical issues, which we promptly addressed. This included issues related to site meta tags, header tags, and more. By rectifying these issues, we created a solid foundation for the site’s SEO.
Website Consolidation
The client initially had a personal website in addition to their practice website. We decided to take down the personal website and redirect it to the practice website. This consolidation strategy enabled us to pool all the link equity into a single website, which amplified its SEO potential.
SEO-Optimized Content Creation
We created SEO-optimized pages for each of the client’s different counseling services and specialities. By implementing targeted keywords and providing valuable, relevant information to potential clients, we aimed to increase the site’s visibility and attract quality traffic.
NAP Consistency & Cleanup
We pushed the client’s NAP (Name, Address, Phone number) through data aggregators, improving the consistency of their business information across the web. We also embarked on an ongoing campaign to acquire and clean up any incorrect or inconsistent NAP data, enhancing the client’s local SEO.
Tracking System Implementation
Finally, we implemented a tracking system to monitor every call and lead form fill. This data-driven approach allowed us to gain a deeper understanding of the marketing performance resulting from our SEO efforts and make informed decisions about future optimizations.
The Results:
While this campaign is still in its early stages, the initial results show significant promise:
Keyword Ranking
We’ve seen a notable improvement in the client’s keyword ranking. Their major keywords have started to appear in Google’s coveted 3 Pack local search results, which typically generate a substantial portion of clicks.
Business Interaction
There’s been a 15.4% increase in business interactions since the campaign started, a clear sign of increased visibility and engagement