Episode 54: 9 Online Marketing Definitions You Should Know

podcast
In this episode, Tyson talks about the 9 online marketing definitions you should know.

What was discussed?

  • The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi.
  • 9 online marketing definitions you should know:
    • Search Engine Marketing
    • Inbound marketing
    • Content Marketing
    • Social Media Marketing
    • Email Marketing
    • Brand Marketing
    • Search Engine Optimizations
    • Local SEO
    • Link Building
  • SEM is a catch all for your marketing efforts online.
  • Inbound marketing is more low key: content and blog posts.
  • Content should be interesting and not come off as promotional.
  • SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value.
  • Email marketing is an easy-to-miss way to maintain established relationships.
  • Brand Marketing means getting your name out in the world: logos, slogans, core values.
  • SEO means making your website more relevant to the search engines: content creation and promotion.
  • Local SEO focuses on getting your practice to show up in local listings and locations.
  • Link building is sending your links to other websites so you can attract more potential clients.
Local SEO for Doctors
Motivation Episode 54

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