Episode 39: Developing Your Own, Unique Content Marketing Strategy

What was discussed?

• Quote for the day is “Every strikeout brings me closer to the next home run.” Babe Ruth
• Content Marketing is simply marketing with content.
• Social Media, blog posts, podcasts, videos, and presentations are a few ways to create content.
• Content Marketing is much more comprehensive than most other online marketing strategies.
• You must understand and know your target audience
• Being unique and having new ideas will help you develop an excellent strategy.
• Developing your content marketing strategy:
  • Identify your target market and categorize them.
  • Develop your content.
  • Deliver your message on the best platform according to your research.