Episode 38: 17 Ways to Improve Your Search Engine Rankings

What was discussed?

• Quote for the day is “I am not a product of my circumstances, I am a product of my decisions.” By Steven Covey
• 17 ways you can grow your business:
  1. Blog
  2. Use appropriate keywords and phrases on headlines.
  3. Share your location within blog posts
  4. Don’t under estimate the importance of powerful blog titles
  5. Answer the questions that your clients & potential clients have
  6. Write information content, not promotional
  7. Re-purpose blog content
  8. Turn your articles into audio
  9. When using video, the title is important, be sure to get a good one!
  10. Add your information in your video description
  11. Share your video with multiple websites
  12. When blogging, use keywords towards the beginning of a post if you can
  13. Don’t forget local SEO!
  14. Claim as many relevant and authoritative directory listings as possible.
  15. If you can, put your description and website address in the directory
  16. Add awards to your homepage
  17. Never rest. Don’t ‘settle’.
• Write regular blog posts and provide useful information.
• Use the proper keyword on your headlines.
• Give your location so Google will know where your services are at.
• Make your blog headlines catchy and attractive to lure potential clients.
• Answer questions appropriately and accurately.
• Make sure your blogs are informational, provide good content.
• Consider making your posts into audio and then uploading it to your website.
• Add your business details on the video and upload them to multiple video sites such as YouTube, and Vimeo.
• Accuracy is what will make citations effective.
• Always look for ways to improve your business.

Links mentioned: Bright Local list of citations and Moz.com/Local