Episode 28: 10 Problems Dentists Face With Social Media

podcast
Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media.

What was discussed?

  • Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.”
  • The 10 problems discussed were:
    • Using too many platforms
    • Using social media as an advertising outlet
    • Using poor content
    • Failure to post regularly
    • Too much or too little personality
    • Using technical lingo
    • Failure to understand the tone and text of the environment
    • Failure to respond to your audience
    • Not tracking and analyzing results
    • Failure to use platforms appropriately
  • Focus on one social media site that you are comfortable and be active on it before moving on to another.
  • Social media should be used to socialize with your patients not simply to sell to them.
  • Post photos, videos, and other visuals that are attractive to your patients.
  • Stick to your posting schedule.
  • Don’t alienate your audience by posting about politics or religion.
  • Don’t be technical. Speak in a way that your audience can understand.
  • Response and engage with your customers.
Here’s the link to Hootsuite and Buffer. Here’s the link to Google Analytics.
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