Episode 67: 7 Quick On Page SEO Wins

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What was discussed?

Quote of the Day: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Carl Bard Quick SEO Wins To Make Your Website More Visible Submit Your Site: Submit your site to Google Search Console (previously Google Webmasters). This tool will tell you how often you show up in search results, the searches you’re showing up for, how readable your website is, what they think your website is about, and will let you know if you have any broken links. Go to google.com/webmasters, verify your website, follow the steps and you’re good to go! Fix Your Broken Links: Review the links on your website and make sure that they’re all active and current. You want to make sure your website is providing the best user experience and getting rid of broken links is definitely part of that. Identify Your Keywords: Define your business and identify the searches (keywords) you want to show up for. For example, if you’re a rehab center in Nevada, you’ll probably want to show up for “Nevada Rehab Center” or “Drug rehab Nevada”. Some tools you can use to identify keywords are: Keyword.io or login to google.com/adwords and use their keyword planner. Optimize Your Title Tags: Title tags are found when you hover your cursor over the top of your browser and they are one of the most important things in SEO as they tell Google what your pages are about. Make sure you don’t have duplicate title tags and make sure you don’t have any missing title tags. Each page should have its own title tag. (An example title tag would be “Breast Implants in LA” for a Cosmetic Surgeon specializing in Breast Implants in Los Angeles.) Write Unique Meta Descriptions: A meta description is the description that is found underneath the headings whenever you make a search on Google. You want to incorporate your keywords into your meta descriptions in an appropriate and natural manner. Make sure that your meta descriptions are compelling, unique, and appropriate for each page. Create a Sitemap: If you’re using WordPress, you can install a plugin that will create your sitemap for you. Your sitemap will tell Google the layout of your website by letting it know where everything is located. Create Valuable Content: If you have a page that has less than 300 words of content and it’s not doing so well in the rankings, go ahead and add some more content to that page. A general rule of thumb is to have about 600-1,000 words of valuable and useful content for your site visitors. Tools Discussed: Keyword.io – Keyword Finder Wildshark - Runs a report that lets you see what your current title tags are. Screaming Frog – Runs a report that lets you see what your current title tags are.
Motivation Episode 67

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