Episode 110: Does website speed matter?

What was discussed?

Quote of the day: “Even if you fall on your face, you’re still moving forward.” – Victor Kiam

Website speed absolutely matters, but today we’ll talk about how it matters.

Technology has come so far that many people have high expectations when it comes to the speed of websites they visit. If something doesn’t work like it should in today’s technical society, people get upset and impatient. It’s been reported that 50% of people expect a website to load in 2 seconds or less.

If your site doesn’t load fast enough, they could leave and go to the next result without a second thought. When this happens, you lose a visitor and Google sees that someone visited your site for not that long, left, and stayed at the second site they went to for much longer.

To Google, this could mean that the second site they visited might be better than your site. These are definitely things to consider as your site could be losing you visitors and Google rankings.

You can get your website speed tested at a few different sites such as Pingdom.com.

Pingdom will tell you the response time of your site and will come up with some suggestions to improve your site’s speed. Another site is Google Page Speed Insights which will give you mobile and desktop results and also includes suggestions on how to improve your site’s speed.

Google has also started to implement AMP (Accelerated Mobile Pages) which is a standardized code that helps pages load faster on a mobile site. This isn’t too prevalent in the small business world, but if you do you’ll be light-years ahead of the competition.

Website speed absolutely, positively matters and can help you rank better and increase your conversions. The last thing you want is to lose a visitor because your site took half a second too long to load.

If you need assistance with increasing your website’s speed, be sure to contact us today so we can see if we’re a good fit for each other.

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