Episode 107: 5 Types of Social Media Posts You Can Use for Your Practice
What was discussed?
Quote of the day: “Well done is better than well said.” – Benjamin Franklin
Social Media is a tool that a lot of people tend to struggle with. It’s difficult to figure out what kind of content to post, how often to post, and the best way to engage people. Here are five ways you can improve your Social Media content.
1. Interaction with Patients
Perhaps your office had a giveaway, someone’s birthday, or some kind of raffle that brought out some patients. Get your patients’ permission to take (and post) photos of them and post it on your Facebook page. Describe the event, show that you engage with your patients, and have fun at your practice.
2. Show Your Employees Having Fun
Show your employees being goofy or dressed up on Halloween. If you have a prankster in your office, going out to team building events, or volunteering, people want to see this! People want to go to a practice that they feel comfortable with in a fun office environment. Show them your team’s unique personality.
3. Post Employees or Doctors with Patients
You want people to see how you interact with your patients. Show photos of your employees engaging with patients and what it’ll look like for the potential patient viewing the photos. These are also really great if you can snap a photo of the doctors working too.
4. Post Your Celebrations
If you have a special occasion, a birthday, or holiday parties – this is the exact type of thing that’s exciting for social media. You’re more likely to get more shares and visibility when you post photos that others can relate to or picture themselves enjoying!
5. Post the Humble Brag
Has your office won an award recently? Did your team win some kind of certificate? Posts these on social media! Awards can help people see that maybe your office is a notch above the other options or doctors in the area. Make a post that says something along the lines of, “Thank you, patients in the area, who voted us the best Orthodontist in the state,” along with a photo of your award (and preferably your team with that award)!
For more information on Social Media, feel free to head to titanwebagency.com/social for our workbook that shows you how to generate new leads, how to interact on social media, which platforms you should use, and more!
If you need assistance with creating a Social Media strategy, contact us today so we can see if we’re a good fit for each other.
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