Episode 106: Marketing Your Practice on the Cheap

What was discussed?

Quote of the day: “I can’t imagine a person becoming a success who doesn’t give this game of life everything he’s got.” – Walter Cronkite

Here are a few ideas for marketing your practice that require minimal expense:

1. Network

Instead of trying to provide a service, try to be a friend first. You want to be seen as someone that is a friend first, and a provider second, and a great way to get here is through networking. Some popular ways to network are through your local Chamber of Commerce, through Meetup.com, and through BNI. Sometimes people also create LinkedIn groups that meet in person. Networking face to face is better than just networking online.

2. Give Out Business Cards

This might seem old-fashioned, but it’s definitely something you should be doing. Order them online and carry them around with you wherever you go. You don’t have to just give out business cards to any random stranger that will listen, but you can start brief conversations and leave them your card.

3. Open Your Mouth

You never know where you’re going to go if you keep your mouth shut. Start by taking a genuine interest in someone and give them your card after a great conversation. Give a special offer to those in your immediate surrounding area by handing out flyers and going to those nearby.

4. Use Social Media

Social Media plays a big role in generating business, and as your business grows, you’ll obviously be able to afford more expensive marketing. However, Social Media marketing should never be something that’s overlooked. For a comprehensive guide to using Social Media as an effective marketing tool, be sure to check out our free report.

If you need assistance with getting started in Social Media, contact us today so we can see if we’re a good fit for each other.

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