Episode 100: How to Effectively Market Your Drug Rehab Facility
What was discussed?
Quote of the day: “Genius is 1% inspiration, 99% perspiration.” – Thomas Edison
The lifetime value of one new patient can be worth tens of thousands of dollars. It’s important to consistently attract new clients or patients and be able to retain them.
The drug rehab industry is a 35 billion dollar industry, with more than 14,000 facilities in the US. It is expected that behavioral disorder counselor employment will grow by 35% over the next 10 years. This is a great opportunity for you to entrench yourself as a leader in your market or niche because the need for rehab services is growing.
Here are a few concepts on how to effectively market your drug rehab facility:
1. Brand Your Rehab Center
You should be known for something unique. Develop a unique selling proposition that is evident in your different marketing efforts. Communicate your unique selling proposition in all of your marketing and have it be a primary focus of your marketing. The goal of this is to be the go-to facility for whatever need that you’re filling.
2. Avoid Shady SEO
Make sure that you’re not buying SEO from a cheap vendor or from someone that isn’t up to date on the current practices in SEO. Falling for cheap SEO can ruin your online reputation and make it difficult to recover. Be sure to pick up our free report on what to look for when hiring a drug rehab SEO company.
3. Start a Blog
Blogging is a great way for you to connect with your target audience and for you to be discovered more in the search engines. Write in a conversational and friendly tone, host the blog on your site, and use different keywords as appropriate. Back up your ideas with data and statistics from reputable sources. Write about real people and topics and share how your company has been able to help people struggling with addiction. You can always outsource your work but make absolutely sure that you know and trust your writers. Make sure they’re writing things that are in line with your beliefs, your values, and your vision. Don’t forget to share these blog posts on social media!
4. Convert Your Visitors
Your website is the first impression that most people have of you. Ensure that it loads fast, properly portrays who you are and what you do. Make sure your unique selling proposition is on your site and include photos and testimonials of your current clients. Your visitors should not have to think through a difficult design so be sure to hire professionals who understand a good user experience.
5. Use Social Media
Social media is a great way to build your name up and strengthen your online presence. Try posting motivational quotes that will have a positive influence on your current clients and prospective visitors.
6. Use Local SEO Alongside Community Outreach
Actively participate in your community and online to create a connection between the two. Spread the message that addiction is a disease and that these people need help. This will help to improve your reach and will prompt more people to search for you. This creates a mutually beneficial relationship between you, your community, and other professionals.
7. Updated Google Business Profile
Make sure your Google Business Profile page and all of your directories are clear, consistent, and correct. You want to ensure that your visitors can trust that the information they see online is current and correct. Use the same phone number, address, and website across all directories. This allows the search engines to trust that the information is correct and ensures that accurate information is displayed in searches. Search engines don’t want to publish something if it conflicts with the proper information.
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