Episode 93: Why Cheap SEO is Dangerous For Your Business

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What was discussed?

Quote of the day: “Hard work keeps the wrinkles out of the mind and the spirit.” – Helena Rubinstein

Three Types of SEO Companies:

  1. Higher End SEO Companies – $2500 to $10,000 range. These companies are generally reputable.
  2. Middle of the road Companies – $1000-$2500 range. These are companies you should be researching before hiring.
  3. Lower-End SEO Companies – $1000 and under. These should pretty much be avoided. On rare occasions, you can do business with someone in this price range but generally it will be a slimmed down experience.

When you choose a cheap SEO company over a reputable one, you end up paying for the cheap SEO originally and not getting anything in return. You’ll have to pay another company to help dig you out of the hole that the cheap SEO company put you in. Your rankings will also most likely drop when you use a cheap SEO company. Cheap SEO companies often use techniques that will drop your rankings instead of improve them. These techniques are referred to as Blackhat SEO. These tactics include stuffing keywords on your site in an unnatural way, including links from junky sites that you don’t want to be associated with, providing content on your website that doesn’t represent you and looks bad for your business, and other negative tactics. This also usually provides a bad user experience for your visitors in tandem with hurting your rankings.

When hiring an SEO company, you need to find a company that does it right the first time around. They should be within your budget, but they should also understand the basics and best practices of SEO. You can find which companies are the best by asking a few simple questions when searching for your SEO company.

For more information on finding the right SEO company, check out our free report. The report includes some questions that you can ask your SEO company to ensure they’re a quality company that is using best practices and also includes some basics about the SEO world that you should know as a business owner. If you’re interested in the report, head to titanwebagency.com/report.

If you need assistance with SEO, contact us today so we can see if we're a good fit for each other.

Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!
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