Episode 90: 4 Important Metrics for Doctors to Know
What was discussed?
Quote of the day: “You’re never a loser until you quit trying.” – Mike Ditka Even if you’re already working with an internet marketing agency, make sure to keep up to date on important metrics.
1. Know Your Traffic
You should know and understand your website traffic and who’s engaged. This is one of the most basic metrics that you should know. How many visitors are visiting your site? How many pages are they viewing? How did they get to your site? Are they returning to your site? How long are they staying on your site? You can use a free tool like Google Analytics to get this information but you need to know the answers to these questions. If you don’t know how people are getting to your website, how can you tell what’s working and what’s not?
2. Track Your Social Media
Take advantage of built-in features that your social media platforms have. Facebook, for example, will tell you your followers, their demographics, where they’re from, and they’re age. You can also use additional tools like Social Mention or HootSuite which will tell you additional information in an easier to view manner. Having this information about Social Media will tell you who is following you and who wants to engage with you.
3. Click Metrics
Clicks are one of the most concrete indicators that someone’s engaged with your business online. If you can see how many people have clicked on links in an ad (Facebook ads, Google Ads), you’ll be able to trace back to the source of the traffic which will let you see how much return on investment (ROI) is. Your email campaign software might have different click metrics than your Facebook ads, but you can use free tools like bit.ly (URL shortener) and use that as a marketing test. Knowing who is clicking on what will help you tie that into Google Analytics and track your goals and conversions.
4. Understand Customer Feedback
If customers are rating you 4 out of 5 on average, that’s an opportunity to make small improvements or changes to your business processes. Maybe the problem lies in the initial visit to your office or the way that they can book an appointment. You can use surveys and customer service calls to help reveal some of the smaller problems in your business. People are more likely to choose a business that has great reviews instead of decent reviews, so paying attention to what your customers are asking for is important! How would you like to go from having no reviews in Google to having 10, 20, or even 30 reviews within just a few months. If you’d like to hear more about how you can use good reviews and the types of programs that we help our clients with then download our free report! The report talks about the benefits from signing up for a review program, mistakes that you can’t afford to make when getting reviews, and the most effective strategy in getting patient reviews.
If you need assistance with understanding metrics, contact us today so we can see if we’re a good fit for each other.
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