Episode 83: 7 Steps for Rebranding Your Practice

podcast

What was discussed?

Quote of the Day: “Change your thoughts and you change your world.” – Norman Vincent Peale

1. Assess Your Needs

Do you really need to? If a practice has been in business for quite some time and has a solid reputation with a recognizable name, rebranding might not be the best choice.

2. Understand What It Takes

It will mostly likely cost around $10,000 for a successful rebrand and there are a few questions you should be asking in order to understand how much it’ll cost. Do you need a new website domain? Are you going to have new signage outside of your office? Are you going to need a new logo? All of that adds up. Understand that you’ll need to do all of that plus market your new name as far as local SEO goes. Google, Yelp, Yellowpages and so on will need to be updated with the new business name, logo, and a description explaining the name switch. It’ll take a lot of money and a lot of time to rebrand the business.

3. Have a Vision

Where do you want to be in 5, 10, 20 years? What’s your exit plan for the business? What do you want to portray with your redesign? Who do you want your potential patients to see you as? Ask yourself these questions and ensure that you have a strategic plan put in place to navigate the rebranding.

4. Do Your Research

Think about colors and how they affect people’s emotions, especially when designing your new logo. Research the psychology of colors and how they impact the choices of potential patients. Get a sense of what’s working and what isn’t working. Reach out to patients and others in the industry and get their opinion as well.

5. Rethink Target Customers

Maybe your practice has focused on family practice and you’d like to switch to cosmetic services. Think about that when creating your new brand. You’ll want to come up with a USP (Unique Selling Proposition) – for more information on developing a USP, check out our blog post! Once you’ve created your USP, make sure that your rebrand is in alignment with it.

6. Create a Plan

Build a checklist of all the things that you need to keep track of. The best thing to do in a rebranding is to have a soft launch, initially have your original website domain redirect to the new domain. Put an image that says something to the effect of “Previously Known As” or “Now Known As”. Send out a press release once you’ve completely rebranded. Make sure you go by your plan so that you can strategically implement your rebranding strategy.

7. Communicate Clearly & Consistently

Ensure that the same message is going out across all lines of communication. Make sure that your front office staff is giving out the same information as what’s available online (social media, email, visits, etc.). You want everything to be as clear as possible. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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