Episode 76: How Often Should Doctors Blog

podcast

What was discussed?

Quote of the day: “The only person you are destined to become is the person you decide to be.” – Ralph Waldo Emerson

Studies have shown that an increase in blogging leads to an increase in traffic. If you’re still not sure if you can or should start a blog, check out our previous podcast Episode 75: How To Find The Time To Build And Maintain A Blog for some useful information on getting started.

What is Marketing Automation Software?

Marketing Automation Software is software that you can use to help you track your ideal customer, identify areas that you need to improve, and will allow you to put processes and procedures in place so that you can automatically market to people who visit your website. It also provides great analytics for leads that come in. For more information on Marketing Automation, check out our blog post on How Doctors Can Automate Their Healthcare Marketing. Don’t forget to check out Hubspot’s marketing software!

Some useful statistics from Hubspot’s study: Companies that publish 16 or more blog posts per month will get 3.5x more traffic than companies that publish 0-4 posts per month. If you have 1-10 employees, publish at least 11 times per month. This will earn you almost 3x as much traffic. If you’re publishing blog posts that provide answers and relevant information to your visitors, you will start getting a serious increase in incoming leads.

You should set a goal to blog at least 10 times per month. That breaks down into 2 times per week, which might seem like a lot. It’s much more manageable if you create an editorial calendar and map out (in advance) what you’d like to write about. It’ll be much easier if you have a process in place that keeps you on track. It’s also completely fine if you have ghostwriters do the majority of the writing, but you should always go through the material to make any edits or to make sure the post is in your voice.

For more information on Email Marketing, check out Episode 23: How a Doctor Can Succeed With Email Marketing & Episode 33: 8 Ways You Can Succeed With Email Marketing.

If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.

If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.

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Motivation Episode 76

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