Episode 72: Why Having an About Us Page Is So Important

What was discussed?

“Eighty percent of success is showing up.” – Woodie Allen Research has shown that people trust websites or potential vendors a lot more when they can see them and see their faces. Here are some important things to include on your About Us page:

• Include Photos: While most people probably aren’t checking out the photos to see if they can trust you, it still has the potential to influence their feelings. Having photos of your staff can go a long way in establishing trust with potential clients.
• Be Real: Make sure that your bio reflects the kind of person you are. If you’re witty or funny, let that show in your bio. If you’re not, that’s completely fine! Just make sure that your bio gives your client an idea about what to expect. A great way to do this is to tell a story about your practice or about yourself.
• Call to Action: Let your visitors know what they need to do after they’ve read through your About Us page. An example of this would be, “If you’re looking for a dentist in this area, give us a call today. We’d be happy to work with you.” Make sure that your call to action is not aggressive or pushy.

Overall, you want to make sure that your About Us page really communicates what your practice is about and what your visitors can expect from your staff. It’s a great place to highlight what you enjoy about your work, what you’re really good at, and the kind of people behind your practice.

Don’t overlook your About Us page; it should be considered one of the top 3 most important pages on your website. It goes a long way in increasing conversions, establishing trust with your clients, and creating a connection with the online community!

If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. If you’ve enjoyed this podcast and want to stay updated on Titan Web Agency, we’d love to have you follow us on Twitter @TitanWebAgency!