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6 Part Video Series Shows Exactly How to Build a Bulletproof Online Presence
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While most people probably aren’t checking out the photos to see if they can trust you, it still has the potential to influence their feelings. Having photos of your staff can go a long way in establishing trust with potential clients.
Make sure that your bio reflects the kind of person you are. If you’re witty or funny, let that show in your bio. If you’re not, that’s completely fine! Just make sure that your bio gives your client an idea about what to expect. A great way to do this is to tell a story about your practice or about yourself.
Let your visitors know what they need to do after they’ve read through your About Us page. An example of this would be, “If you’re looking for a dentist in this area, give us a call today. We’d be happy to work with you.” Make sure that your call to action is not aggressive or pushy.