Episode 70: Create Better Content by Doing This
What was discussed?
Quote of the Day: “The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clark
Content is a great way to market your practice. Content marketing is about creating content, getting in front of your audience and letting them know they can trust you, and turning those site visitors into clients.
Create Infographics: Infographics provide useful information in stylish & eye-catching ways. They’re a great way to deliver information in digestible “bite sized” bits that people will enjoy reading. They’re also highly shareable via social media. Have some good statistics that your audience doesn’t know and use that data to tell a story on your blog and on social media.
Use Case Studies: Case studies are a great way to create content as it doesn’t seem so much like you are marketing to anybody. They’re a great way to get referrals and they build a lot of credibility. Create a case study about a previous client and make sure that your case studies are HIPAA compliant.
Create Evergreen Blog Posts: Create blog posts that will stand the test of time. This doesn’t mean you can’t create content that is specific to right now, you can still do this but make sure your content is constant and can be referred back to a few years down the road. Hopefully you know your industry well enough to know the things that change and the things that remain the same.
Write an E-Book: Writing an E-Book is much simpler than you think! It doesn’t have to be incredibly lengthy and there is even software that will help you create an E-Book out of your blog posts. If you choose to go this route, make sure you go through the E-Book and touch it up and look for any mistakes.
Media Options: Remember that there are tons of media options out there. You can create videos, podcasts, slideshows, etc. You don’t have to mimic what other practices are doing or what other people say is working for them. Test what works for you and your audience; see what they like to read and how they like to read it and try to produce content that is in line with that.