Episode 65: An Introduction to SEO: Terms You Should Know.
What was discussed?
Quote of the Day: “The real opportunity for success lies within the person and not in the job.” – Zig Ziglar Some common SEO terms that you should know: Blog: Place on your website where you can regularly publish content. The post should be visible, should include information that your visitors would find helpful, and should usually include images and possibly videos. Conversion: When someone accomplishes a goal that you have set on your website. For example, if you have a form on your site that you’d like people to fill out and a visitor comes to the website and fills out the form. Domain: Where people go to find your website. Example: www.yourwebsite.com The Fold: The part of your website where the page gets cut off. Content is above or below “The Fold”. Title Tag: The description of the page that you see when you hover your mouse over the tab of the browser. This lets the search engines know what’s on the page. On-Page SEO: The coding of the website that lets the search engines know what the site is about (the location of your company, services provided, etc.). Off-Page SEO: Your presence off of your website and around the web. How well can the search engines find you on other websites? Are the other websites linking to yours? Backlink: A clickable link from one site to another. These are used in search engines to determine how relevant you are. Keyword: A term that you’d like to show up for in the search results. For example, if you are a dentist serving the Salt Lake City area, a keyword you’d like to show up for is “Salt Lake City dentist”. Long Tail Keyword: A keyword that is longer and more specific. Using the Salt Lake City dentist example, a long-tail keyword would be “Salt Lake City dentist that offers teeth whitening”. These tend to drive more traffic as a whole. No-Follow Link: A backlink that is from one website to another that doesn’t provide any authority. This is when one website that has an established and respected online presence links to a site that is without that level of authority and they do not wish to vouch for the validity of that website. Do-Follow Link: A backlink that is from one website to another that does provide authority. This is when a website with authority and an established online presence links to another website and does want to vouch for the validity of that website. SERP: This stands for Search Engine Ranking Page. This is the page that you are shown after searching for a keyword, it usually has around 10-15 results on it. Sitemap: A map of your site. This is placed on a specific page of your website, let the search engines know the layout of your site. Once they know the layout of your site, they can better index those pages and determine what your website is about. These terms are useful to know regardless of whether you’re doing your own SEO or not. They will help you to better understand what your marketing company is talking about in terms of SEO.