Episode 53: Why Cheap SEO Doesn’t Work
In this episode, Tyson talks about the reasons why cheap SEO doesn’t work. Great episode for dentists to listen to as they are often bombarded with SEO pitches.
What was discussed?
- The quote for the day is: “Whether you think you can, or you think you can’t, you’re right.” -Henry Ford.
- Why Cheap SEO Does not work:
- No real set strategy
- One size fits all solutions don’t work
- Keyword research is not done
- Creating high quality content isn’t cheap
- Not enough time for proper work
- Assurance that you will get on top is usually not true.
- Every marketing campaign should be different because each practice is unique.
- It takes skill and time and research to do proper keyword research, something that cheap SEO companies don’t do.
- High quality content costs more. Cheap is a red flag for and could cause issues down the road.
- Black hat (Against Google Guidelines) techniques should never be used.