Episode 53: Why Cheap SEO Doesn’t Work

What was discussed?

• The quote for the day is: “Whether you think you can, or you think you can’t, you’re right.” -Henry Ford.
• Why Cheap SEO Does not work:
  • No real set strategy
  • One size fits all solutions don’t work
  • Keyword research is not done
  • Creating high quality content isn’t cheap
  • Not enough time for proper work
• Assurance that you will get on top is usually not true.
• Every marketing campaign should be different because each practice is unique.
• It takes skill and time and research to do proper keyword research, something that cheap SEO companies don’t do.
• High quality content costs more. Cheap is a red flag for and could cause issues down the road.
• Black hat (Against Google Guidelines) techniques should never be used.