Episode 47: Why You Should be Using Website Analytics

What was discussed?

• Quote for the day is: “Failure will never overtake me if my determination to succeed is strong enough.” -Og Mandino
• Website Analytics put simply is: tracking the behavior of your visitors to figure out how they ended up on your site.
• 4 kinds of traffic:
  • Direct traffic
  • Paid Traffic
  • Referral Traffic
  • Organic Traffic
• Direct traffic is the most common and comes from individual people directly accessing your website. Traffic where the search engines don’t know the source also gets classified as direct traffic.
• Paid traffic comes from ads you are running on websites, social media, etc. This can also be considered referral traffic.
• Referral traffic comes from sites on which you are referenced.
  • Referral traffic can be increased by guest blogging. A good example would somebody who guest posts on The Blogging Doctors.
• Organic traffic comes from people searching using a search engine and finding your website.
• Using Google Webmasters, or manually running a report and adding a filter, can reveal how a user found your site.
• Submitting your articles to article directories could do more harm than good.

Google AnalyticsGoogle WebmastersThe Blogging Doctors Get your free consultation from Tyson.